About Us

Since inception our goal has been to be the most helpful automotive digital marketing / website company in the world.

DealerFire is a custom automotive web design and Internet marketing firm that caters specifically to the automotive industry. With over a decade of experience comes true industry knowledge, performance and innovation. From large automotive dealer groups to independent dealers, we've been providing custom automotive website solutions since 1999.

Unlike our competition, we custom design and search engine optimize every aspect of our websites. We are results driven and our work speaks for itself. Above and beyond outstanding design and functionality, our core focus is customer support.

Our commitment to customer service is proven with each new custom website we build. Every call is answered by a qualified support technician, no call centers guaranteed.

DealerFire is not just another website provider, we offer a personalized approach to every auto dealer website, landing page, micro site, mobile site and marketing campaign. We work closely with every client to ensure all needs are met. With our products and your team combined, we will sell more vehicles.

“ DealerFire is one of the single largest factors to our success. Our sites produce more leads, are easier to modify and give us a greater return than other advertising avenues.”

Kris Nielsen, Aristocrat Motors
Spark Plug

Our Team

At DealerFire, it’s all about people. We take a personalized approach to every aspect of our business.

Eric Hoopman

Eric Hoopman


Brian Wagner

Brian Wagner

Executive Vice President

Leif Richards

Leif Richards

Vice President, Web Services



Vice President, Product Development & Marketing

Christian Salazar

Vice President, Sales

Atosa Hyatt

Brand Manager