In our fourth installment of DealerFire Academy, we have a very special presentation for May based on something NO one talks about in our industry right now…Video SEO! Sure, you’ve seen it mentioned a few times at Digital Dealer and Kain Automotive, but does anyone really do it?!? Well, DealerFire does, and we’re going to let you in on the secret sauce for getting your walk-arounds ranked on page one of Google!
Which is more difficult? Shooting a video walk-around, or doing SEO on the video to get it to rank?
Lucky for you, we will have our very own videographer, Luke Mekuly, on hand to give you his top 5 tips for shooting a walk-around. That’s not all – Cavan Robinson will then show you how to upload your video to YouTube, optimize it for search and get it ranked!
If you’ve been struggling with the implementation of video in recent months, this is the webinar you need to attend. A few minutes per week can really make a big difference!
Wed, May 14, 2014 10:00 AM – 10:30 AM CDT
We were honored today with the presence of Governor Scott Walker along with other Wisconsin state and Oshkosh city officials to announce breaking news. The Wisconsin Economic Development Corporation (WEDC) will invest $522,000 in tax credits over three years to help DealerFire with plans to expand our team by approximately 120 new IT jobs.
Eric Hoopman, Founder and Owner of DealerFire shared his gratitude to everyone in attendance, including the entire staff whom were all invited to attend the announcement. “I appreciate the support of everyone in this room who are counting on us to not only amount to something, but amount to something big…something extremely special,” said Hoopman. “As our story evolves from rebel underdog to vibrant and emerging corporation, (don’t worry everyone..we’ll still have our share of fun!), growth at this pace would not have been possible without all your support.
Exclusive coverage also from Fox 11-WLUK-TV.
Video coverage by The Northwestern.
The announcement was followed by a press release and a tour of our offices. Celebration ensued shortly after as Hoopman toasted to a bright future to everyone here at DealerFire.
Great customer service isn’t just about being nice to everyone (although it’s a good start!). We often are asked, “What’s your secret in this department?” And while we ARE just really nice folks here in Oshkosh, Wisconsin, here are some practical tips we’ve gathered from our experience as a website provider in the automotive industry.
In #5, of this five-part series, we talked about being open when your dealers are open. Next up, ”Git-R-Done!”, said in our very best Larry the Cable Guy impersonation.
#4. Get it done today!
My favorite story that illustrates this dealer/vendor pain point happened about 2 years ago. We were working as a middleman on a problem that a dealer was having with another provider. Read the rest of this entry »
While the ‘work hard, play hard’ mentality is legendary here at DealerFire, so is giving back to the community. The opportunity to do all three presented itself for a second consecutive year participation in the Big Brothers Big Sisters Bowl for Kids’ Sake. Held in our own backyard at Shore Lanes in Oshkosh, 100% of funds raised directly benefits children served in the local Fox Valley Region.
With a goal of doubling our participation from last year, staff exceeded all expectations with seventeen bowlers spread across three teams. A total of $1,082 was raised putting DealerFire in the top five fundraisers for the event. Read the rest of this entry »
Great customer service isn’t just about being nice to everyone (although it’s a good start!). We often are asked, “What’s your secret in this department?” And while we ARE just really nice folks here in Oshkosh, Wisconsin, here are some practical tips we’ve gathered from our experience as a website provider in the automotive industry. This entry begins a five-part series.
#5 – Be open when your dealers are open.
This one sure seems like common sense, doesn’t it? But in reality, it seems to be anything but logical in the world of automotive digital customer support.
Imagine this scenario: Read the rest of this entry »
Harbin Automotive Group, a dealer of new and used Chevrolet and Ford vehicles in Scottsboro, Alabama, catches the March Madness bug as they join DealerFire and others getting in the NCAA Men’s Basketball Tournament action.
With a chance to win a whopping $1,000,000 (yep…count the zeros, that’s one million dollars!), Harbin announces it’s Bracket Prediction Challenge. Registration is free. More information can be found HERE.
Tom Vosen, General Manager at Harbin Automotive, shared details about the contest in an interview with CBT News, highlighting the Group’s focus on internet traffic to their website, harbinautomotive.com. Vosen estimates 7,000 visitors to their website each month, converting to approximately 30 vehicle sales directly from their site. Their success due, in part, by their ability to draw car buyers from larger metro areas surrounding Scottsboro throughout a 300 mile radius. They accomplish this with an aggressive digital marketing and website strategy and an in-house Internet and BDC staff.
Shannon Hammons, Harbin’s Digital Director and a huge Alabama basketball fan, is credited for coming up with the Bracket Challenge as a way to increase awareness of their online store. They are looking for a banner year in 2014 and this might be the ticket to their continued success!
Don’t forget to register for our own Fight for a Site for a chance at a free responsive website for a year. March Madness is spreading – catch it today!
DealerFire hit the streets for Chicago, Illinois, to attend the CATA Auto Show, held at McCormick Place February 8-17, 2014. First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition in the United States. This year marks the 106th edition of the Chicago Auto Show.
While a day or two working offsite is always a nice escape, our Digital Marketing Team attended with a purpose in mind; to provide our automotive dealership customers with nothing but the most unique and engaging content in the automotive industry.
“It’s nice to get out of office and gather information directly from the source,” said Mike Kumrei, Content Writer at DealerFire. “We get the inside scoop on the latest in automotive, capture photos and video and come back ready to brainstorm new topics to use in our blogs, press releases and other digital marketing pieces.”
Exhibitions included domestic and imported passenger cars and trucks, sport utility vehicles and experimental or concept cars. In total, nearly 1,000 different vehicles were on display. Numerous accessories and auto-related exhibits, competition vehicles and project, antique and collector cars were also represented.
Here’s a snapshot of what they saw!
A polar vortex in the South didn’t slow down the engine that could from Wisconsin!
Energy was high and there were smiles all around, great signs that the industry is growing in leaps and bounds as 23,000 people in the automotive community took over New Orleans at NADA 2014 just a few weeks ago in January. These numbers released by conference organizers make up
10,479 NADA members in a breakout of 4,293 dealers, 3,483 managers and 2,703 allied.
DealerFire was honored to be a part of the excitement this year as 1 of the 565 exhibitors selected. A team of 17 top staff members and leaders joined to represent a relatively small digital presence at the event. In addition to a new booth on site #4275, DealerFire also Read the rest of this entry »