DealerFire is Selected as 2015 Google Engage All-Star

By The DF Marketing Team | Posted in Automotive Marketing, DealerFire News, DealerFire Team, Oshkosh, WI on Tuesday, July 14th, 2015 at 12:59 PM

Google-Engage-Allstars-winner

You won’t believe what just happened. DealerFire was selected as a 2015 Google Engage All-Star for the second time! The competition was fierce. To be specific, we competed with over 14,000 leading agencies from around the world, and Google chose DealerFire!

Google Engage is a program that helps enhance companies that offer Search Engine Optimization, Search Engine Marketing, website development, content development and online advertising. We were selected for our achievement in meeting specific pay-per-click goals and helping our customers grow through Google advertising and development through SEM. We thought we were doing amazing things for our customers, but this only validates that all-star effort!

Google gave us two tickets to their Engage Summit, so we will be sending our two SEM Analysts, Scot Standke and Calvin Krusick to Google’s California headquarters. This will allow them to receive advanced training with Google Adwords experts, one-on-one consultation, a tour of the Googleplex, and more.

This amazing opportunity will help further develop our SEM strategies, cutting-edge tactics, and enhance our partnership with Google for our customers. We want to thank all our customers and employees for making this possible. Without your support we wouldn’t be where we are today. We look forward to providing our customers with new initiatives to help catapult their success even further with our website and digital marketing products.

Here’s to getting more leads, selling more cars, and making new friends!

What Drives SEO for a DealerShip?

By Gina Reuscher | Posted in Automotive Marketing, Automotive SEO on Friday, January 16th, 2015 at 2:55 PM
Screen Shot 2015-01-16 at 2.53.09 PM
James Antos, Director of Sales and Wes Lungwitz, Content Manager talk to AutoSuccess Magazine in an exclusive podcast about the ins and outs of automotive SEO.
Starting with the basics, they begin by describing what Search Engine Optimization REALLY means to the digital marketing efforts for the modern car dealer. Clearly defining content marketing, they then take a deeper dive into what online activities attract the biggest reward both from Google and consumers to get results – and sales – over time.
Listen now for some great ideas and strategies on using the RIGHT content, and more, to help drive your dealership’s SEO.

Company Culture: Important?

By Gina Reuscher | Posted in DealerFire Careers, DealerFire Team, Oshkosh, WI on Thursday, December 4th, 2014 at 2:35 PM

A work environment unlike any other.

Company CultureEvery company comes with it’s own set of practices, resides in it’s designated place and certainly comes equipped with a unique group of people. Whether you’ve held a number of jobs, or just starting out, the culture of every business should be a major factor in your consideration when seeking out employment.

 

Let’s take a look at three areas for which company culture can be attributed.

 

VALUES
The success of a company lies within its goals, or its values. Company values are sure to be met with the proper procedures and programs in place, but equally important is the buy-in from employees. A company’s mission Read the rest of this entry »

Is Cyber Monday Passé?

By Gina Reuscher | Posted in Automotive Marketing, Car Dealer Websites, DealerFire Offers on Friday, November 28th, 2014 at 9:49 AM
Cyber Monday is circa 1962. Mobile Monday is so 2009. Ready your dealership for 2015!

Cyber MondayUnless you live under a rock, you know about Cyber Monday. It’s about being cyber, on a Monday. About catching deals online by shopping on Monday. But not just any Monday. The Monday after Thanksgiving, that is followed by Small Business Saturday, that follows Black Friday. It’s one of the few nationally recognized days not yet with it’s own greeting card (another marketing genius..but let’s get back on topic).

You are to shop. And shop…until you drop. Shop only online. Shop at your computer in the comforts of your own home or local coffee shop. Shop deals for gifting and deals to give yourself. Deals that you Read the rest of this entry »

Website Feature: JC Lewis Ford

By Gina Reuscher | Posted in Car Dealer Websites on Tuesday, November 18th, 2014 at 10:07 AM

Screen Shot 2014-11-14 at 3.30.30 PM.png

A positive development process and partnership is a winning combination!

When I was assigned the JC Lewis Ford Savannah and JC Lewis Ford Lincoln Statesboro sites, my first thought was – nothing spectacular.

It started out as any other website I’ve developed here at DealerFire; just another couple of websites added to my lineup. But that quickly changed. Our introduction call went well and was a foreshadowing to an exceptionally positive development process for both the dealership and for me.

A two-time winner* and 2015 nominee for the TIME Dealer of the Year Award as well as recipient of Ford’s 100-Year Award, I learned that JC Lewis Ford Read the rest of this entry »

Meet Paul Cashman: Walking the (Active!) Talk

By Gina Reuscher | Posted in Uncategorized on Friday, November 14th, 2014 at 2:48 PM
Written by: Paul Cashman, Account Manager

Paul Cashman, Account Manager

Encouraging an Active Lifestyle Outside the Job Place

Paul shared with us the importance of promoting health and wellness in the work environment in the blog post “Investing in Good (Company!) Health“. This week, we’d like to formally introduce you to Paul Cashman, DealerFire Account Manager.

While DealerFire has grown larger and more advanced over the last several years, the values of a healthy team have stayed intact. Investing in yourself is the most important thing that you can do and we strive to allow our members the opportunity to do so as part of their jobs.

But enough about us. Watch as Paul talks about not only talking the healthy talk, but walking (and running and skiing and CrossFitting and Warrior Dashing) the walk in this VIDEO SUMMARY, including live footage of his adventures!

Progressive dealership adapts a new road to the sale

By Gina Reuscher | Posted in Dealer Testimonials on Tuesday, November 4th, 2014 at 10:00 AM
Rochester Motor Cars Road to the Sale Automotive

Minnesota dealership delivers on their Top 5 Critical Values to Business Success

Based on a case study completed by our account management team for Rochester Motor Cars, Christian Salazar, National Director of Sales here at DealerFire, recently sat down with Theron Gammell, Ecommerce Director for the store, to get his take on the results. Rochester Motor Cars is part of the Rydell Auto Group out of Mn.

Rochester Motor Cars strives to be an industry leader in providing unmatched quality automotive products and service. Their philosophy is based on five areas they believe are critical to business success: Read the rest of this entry »

Investing in Good (Company!) Health

By Gina Reuscher | Posted in DealerFire Careers, DealerFire Team on Wednesday, September 10th, 2014 at 8:44 PM

Investing in Good Health is Investing in Good BusinessScreen Shot 2014-09-10 at 8.47.04 PM

It’s not ground-breaking news that companies who take better care of their employees get more production out of them, fewer sick days and keep them employed longer. Without getting into a ton of small details and fine print, let’s just all assume that we understand that healthcare is expensive for businesses and if you can reduce the cost, while increasing productivity and happiness in your employees, you should probably do it. Thankfully, DealerFire has done just that.

From weekly basketball games open to employees to local volleyball league teams that are sponsored by the company, DealerFire promotes an active lifestyle and makes these Read the rest of this entry »

Zero to Hero in 200 Days: A Digital Advertising Success Story

By Gina Reuscher | Posted in Automotive Marketing, Car Dealer eMarketing, Dealer Testimonials on Thursday, September 4th, 2014 at 3:57 PM
Robbins Nissan Results

Presented at AutoCon 2014 – “Zero to Hero in 200 Days: Robbins Nissan Extreme Digital Advertising Makeover”

Based on a case study completed in August 2014 by our account management team for Robbins Automall, Christian Salazar, National Director of Sales here at DealerFire, recently sat down personally with Chelsea Robbins, Marketing Director for Robbins Nissan and Robbins Chevrolet near Houston, Tx. to get her take on the results.

They proved phenomenal. Read the rest of this entry »

3 Reasons to Go Responsive

By Gina Reuscher | Posted in Car Dealer Website Design, Car Dealer Websites, Responsive Websites on Wednesday, August 20th, 2014 at 3:13 PM

Do you need a responsive website?  

 

Yes, yes you do – and here are three reasons why:

 

1.  We aren’t going back in time.

Since the advent of the World Wide Web, most monitors were a fairly standard screen size and a site could be developed to allow for easy navigation for nearly all users. On June 29, 2007 came the iPhone – the device that changed it all and started this revolution. Read the rest of this entry »

SIZE XS SIZE SM SIZE MD SIZE LG