Facebook Update Cracking Down on Likes, Comments and Shares Related to Businesses

By Cavan | Posted in Automotive Marketing, Car Dealer eMarketing, Facebook Ads, Facebook Timeline on Tuesday, April 15th, 2014 at 5:05 PM
Getting Facebook Likes

As reported yesterday by Search Engine Watch, Facebook has decided to take a hardline on businesses that ask customers to like, comment and share specific posts. Now, most organizations consider Facebook a boon in online marketing because A) it’s FREE and B) you can reach your target audience easily. So why has Facebook decided to pump the brakes on businesses taking part in LIKE-baiting practices? Well, from the horse’s mouth…(from the Facebook Newsroom)

“Today we are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would. Our update targets three broad categories of this type of feed spam behavior.”

In Facebook’s eyes, asking for likes, shares and comments means that businesses could potentially reach a very large audience without having to pay for it. According to FB research, users report that like-baiting stories are 15% less relevant than other stories that have similar likes, comments and shares.

So, how can you guard yourself from Facebook’s algorithm update? Here are a few tips:

- Don’t specifically ask for likes, comments or shares. I know this seems counter-intuitive (it’s the whole reason businesses are on FB!) but consider your audience, create genuinely good content posts and interact with users when they DO comment on your posts.

- Get the word out, but don’t over-share. We should ALL be invested in creating unique events and promos that can be shared on Facebook, but try not to overdue the promotional sharing. Pro tip: each time you plan on promoting the event, write a custom update, change the photo, update the link…

- Speaking of links, keep it relevant. Just as Google wants users to go from a search result to the EXACT content they were searching for, your FB posts should follow suit. No spamming!

Ultimately, the main goal from Facebook here is to require businesses to ‘Pay-to-Play’ – they want organizations to partake in post-promoting by utilizing the FB paid platform instead of organically grabbing attention. By eliminating spam and unwanted news feed posts, everyday users get a better overall experience. If you currently have a large FB following, you can probably expect to see a decrease in overall page impressions. Your best bet is to stay-the-course on creating unique, custom content and sharing it through your social channels.

Not sure how to get your content marketing kick-started? Click here for help!



Gov. Scott Walker visits DealerFire for Exciting Announcements

By Gina Reuscher | Posted in DealerFire Events, DealerFire News, DealerFire Team, Oshkosh, WI on Monday, April 14th, 2014 at 4:45 PM
WI Gov. Scott Walker Visits DealerFire

Wi. Gov. Scott Walker visits DealerFire

We were honored today with the presence of Governor Scott Walker along with other Wisconsin state and Oshkosh city officials to announce breaking news. The Wisconsin Economic Development Corporation (WEDC) will invest $522,000 in tax credits over three years to help DealerFire with plans to expand our team by approximately 120 new IT jobs.

Eric Hoopman, Founder and Owner of DealerFire shared his gratitude to everyone in attendance, including the entire staff whom were all invited to attend the announcement. “I appreciate the support of everyone in this room who are counting on us to not only amount to something, but amount to something big…something extremely special,” said Hoopman. “As our story evolves from rebel underdog to vibrant and emerging corporation, (don’t worry everyone..we’ll still have our share of fun!), growth at this pace would not have been possible without all your support.

Look for more video and photo coverage (including group selfies from the Governor himself!) on our Facebook and Twitter pages forthcoming.

Exclusive coverage also from Fox 11-WLUK-TV.

Video coverage by The Northwestern.

The announcement was followed by a press release and a tour of our offices. Celebration ensued shortly after as Hoopman toasted to a bright future to everyone here at DealerFire.

5 Truths about Customer Service in Automotive: #4

By Leif | Posted in DealerFire Customer Support, DealerFire Team on Wednesday, April 9th, 2014 at 9:30 AM

DealerFire Easy Button5  truths we have learned about customer service as an automotive web provider.

Great customer service isn’t just about being nice to everyone (although it’s a good start!). We often are asked, “What’s your secret in this department?” And while we ARE just really nice folks here in Oshkosh, Wisconsin, here are some practical tips we’ve gathered from our experience as a website provider in the automotive industry.

In #5, of this five-part series, we talked about being open when your dealers are open. Next up, ”Git-R-Done!”, said in our very best Larry the Cable Guy impersonation.

#4.  Get it done today!

My favorite story that illustrates this dealer/vendor pain point happened about 2 years ago. We were working as a middleman on a problem that a dealer was having with another provider.   Read the rest of this entry »

Bowling for Kids and a (just be)Cause!

By Gina Reuscher | Posted in DealerFire Charities, DealerFire Team, Oshkosh, WI on Monday, March 31st, 2014 at 3:04 PM

DealerFire Bowls for Kids' SakeWhile the ‘work hard, play hard’ mentality is legendary here at DealerFire, so is giving back to the community. The opportunity to do all three presented itself for a second consecutive year participation in the Big Brothers Big Sisters Bowl for Kids’ Sake. Held in our own backyard at Shore Lanes in Oshkosh, 100% of funds raised directly benefits children served in the local Fox Valley Region.

With a goal of doubling our participation from last year, staff exceeded all expectations with seventeen bowlers spread across three teams. A total of $1,082 was raised putting DealerFire in the top five fundraisers for the event. Read the rest of this entry »

5 Truths about Customer Service in Automotive: #5

By Leif | Posted in DealerFire Customer Support on Thursday, March 20th, 2014 at 10:50 AM

Yes We're Open5  truths we have learned about customer service as an automotive web provider.

Great customer service isn’t just about being nice to everyone (although it’s a good start!). We often are asked, “What’s your secret in this department?” And while we ARE just really nice folks here in Oshkosh, Wisconsin, here are some practical tips we’ve gathered from our experience as a website provider in the automotive industry. This entry begins a five-part series.

#5 – Be open when your dealers are open.

This one sure seems like common sense, doesn’t it? But in reality, it seems to be anything but logical in the world of automotive digital customer support.

Imagine this scenario:  Read the rest of this entry »

Harbin Automotive catches the March Madness bug!

By Gina Reuscher | Posted in Automotive Marketing, Car Dealer Websites on Tuesday, March 18th, 2014 at 11:31 AM
Harbin Automotive Bracket Prediction Challenge

Harbin Automotive Bracket Prediction Challenge

Harbin Automotive Group, a dealer of new and used Chevrolet and Ford vehicles in Scottsboro, Alabama, catches the March Madness bug as they join DealerFire and others getting in the NCAA Men’s Basketball Tournament action.

With a chance to win a whopping $1,000,000 (yep…count the zeros, that’s one million dollars!), Harbin announces it’s Bracket Prediction Challenge. Registration is free. More information can be found HERE.

Tom Vosen, General Manager at Harbin Automotive, shared details about the contest in an interview with CBT News, highlighting the Group’s focus on internet traffic to their website, harbinautomotive.com. Vosen estimates 7,000 visitors to their website each month, converting to approximately 30 vehicle sales directly from their site. Their success due, in part, by their ability to draw car buyers from larger metro areas surrounding Scottsboro throughout a 300 mile radius. They accomplish this with an aggressive digital marketing and website strategy and an in-house Internet and BDC staff.

Shannon Hammons, Harbin’s Digital Director and a huge Alabama basketball fan, is credited for coming up with the Bracket Challenge as a way to increase awareness of their online store.  They are looking for a banner year in 2014 and this might be the ticket to their continued success!

Don’t forget to register for our own Fight for a Site for a chance at a free responsive website for a year. March Madness is spreading – catch it today!


Fight for a Site: Our Second Annual Website Giveaway

By Cavan | Posted in Auto Dealer Social Media, Automotive Marketing, Car Dealer eMarketing, Responsive Websites, Uncategorized on Tuesday, March 11th, 2014 at 1:15 PM
Fight for a Responsive Website by DealerFire

March brings many things…warm weather, jorts (jean shorts for you noobs out there), flip-flops, BUT most importantly – NCAA March Madness! This can only mean one thing: it’s time for DealerFire’s 2nd Annual Fight for a Site. This year, we are giving away a FREE responsive website to the person who takes home the bracket challenge crown!

Now, you my be asking yourself, “How do I get signed up for this witch-craft?” Well, lucky for you, we have all the details right here.

The Overview:

NCAA Selection Sunday is March 16, which means we only have short time to get you registered. Time to rally the troops and win one for the ol’ Alma Mater because we are calling out your entire staff to get in the game. We have setup a standard bracket pool in Yahoo.com, which we’ll use to track the registrants throughout the month.

The Prizes:

1st Place: A FREE New Responsive Website for ONE year!

2nd Place: $250 Gift Card to a restaurant of your choice (take your team out to lunch, or be selfish, whatever)

3rd Place: $100 Starbucks Gift Card (caffein-ate your team!)

The Rules:

Our contest is open to any and all current and prospective DealerFire clients. ONLY dealership employees may enter and compete. Each participating dealership may recruit as many employees to participate as possible, however, ONLY 1 bracket per person will be accepted. The 1st place prize (Free Website) only applies to a new site*. The free site credit cannot be applied to an existing DealerFire website or a DealerFire website in production.


To get started, click the Register button below and sign up! Make sure to use the password: dealerfireoshkosh

Also, so we can make it an interesting battle, make sure to include your dealership name in your bracket!

Good luck and happy bracketing!

*Tiebreaker determined by Total Correct Picks

Automotive Content Straight Outta Chi-Town

By Gina Reuscher | Posted in Automotive Marketing, DealerFire Events on Wednesday, February 19th, 2014 at 1:10 PM

DealerFire Attends the 2014 Chicago Auto ShowDealerFire hit the streets for Chicago, Illinois, to attend the CATA Auto Show, held at McCormick Place February 8-17, 2014. First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition in the United States. This year marks the 106th edition of the Chicago Auto Show.

While a day or two working offsite is always a nice escape, our Digital Marketing Team attended with a purpose in mind; to provide our automotive dealership customers with nothing but the most unique and engaging content in the automotive industry.

“It’s nice to get out of office and gather information directly from the source,” said Mike Kumrei, Content Writer at DealerFire. “We get the inside scoop on the latest in automotive, capture photos and video and come back ready to brainstorm new topics to use in our blogs, press releases and other digital marketing pieces.”

Exhibitions included domestic and imported passenger cars and trucks, sport utility vehicles and experimental or concept cars.  In total, nearly 1,000 different vehicles were on display. Numerous accessories and auto-related exhibits, competition vehicles and project, antique and collector cars were also represented.

Here’s a snapshot of what they saw!

DealerFire Takes NADA 2014 by Storm

By Gina Reuscher | Posted in DealerFire Events, DealerFire News on Friday, February 7th, 2014 at 10:31 AM

A polar vortex in the South didn’t slow down the engine that could from Wisconsin!

dealerfire nada 2014

Energy was high and there were smiles all around, great signs that the industry is growing in leaps and bounds as 23,000 people in the automotive community took over New Orleans at NADA 2014 just a few weeks ago in January.  These numbers released by conference organizers make up

10,479 NADA members in a breakout of 4,293 dealers, 3,483 managers and 2,703 allied.


DealerFire was honored to be a part of the excitement this year as 1 of the 565 exhibitors selected. A team of 17 top staff members and leaders joined to represent a relatively small digital presence at the event. In addition to a new booth on site #4275, DealerFire also Read the rest of this entry »

Breaking Free at NADA 2014: a Video Summary

By Gina Reuscher | Posted in DealerFire Events on Thursday, February 6th, 2014 at 5:30 PM

DealerFire continues its committed to helping dealers Break Free at the NADA 2014 Conference & Exposition at the Ernest N. Morial Convention Center in New Orleans where the company exhibited at booth #4275, January 24-27.

Here’s a little video preview of a full rundown to follow. Enjoy!