DealerFire hit the streets for Chicago, Illinois, to attend the CATA Auto Show, held at McCormick Place February 8-17, 2014. First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition in the United States. This year marks the 106th edition of the Chicago Auto Show.
While a day or two working offsite is always a nice escape, our Digital Marketing Team attended with a purpose in mind; to provide our automotive dealership customers with nothing but the most unique and engaging content in the automotive industry.
“It’s nice to get out of office and gather information directly from the source,” said Mike Kumrei, Content Writer at DealerFire. “We get the inside scoop on the latest in automotive, capture photos and video and come back ready to brainstorm new topics to use in our blogs, press releases and other digital marketing pieces.”
Exhibitions included domestic and imported passenger cars and trucks, sport utility vehicles and experimental or concept cars. In total, nearly 1,000 different vehicles were on display. Numerous accessories and auto-related exhibits, competition vehicles and project, antique and collector cars were also represented.
Here’s a snapshot of what they saw!
A polar vortex in the South didn’t slow down the engine that could from Wisconsin!
Energy was high and there were smiles all around, great signs that the industry is growing in leaps and bounds as 23,000 people in the automotive community took over New Orleans at NADA 2014 just a few weeks ago in January. These numbers released by conference organizers make up
10,479 NADA members in a breakout of 4,293 dealers, 3,483 managers and 2,703 allied.
DealerFire was honored to be a part of the excitement this year as 1 of the 565 exhibitors selected. A team of 17 top staff members and leaders joined to represent a relatively small digital presence at the event. In addition to a new booth on site #4275, DealerFire also Read the rest of this entry »
DealerFire continues its committed to helping dealers Break Free at the NADA 2014 Conference & Exposition at the Ernest N. Morial Convention Center in New Orleans where the company exhibited at booth #4275, January 24-27.
Here’s a little video preview of a full rundown to follow. Enjoy!
Announcing the release of our newly redesigned and responsive corporate website!
We are excited about the launch of our new company website as a way to really showcase our platform at an ownership level. This much anticipated revamp was done to compliment the responsive design work already being provided to our valued automotive dealership customers.
“After focusing solely on client sites and services for so long, we’re excited to unveil a new site that we feel is more indicative of our capabilities and direction, ” said Aaron Schinke, Vice President of Product and Digital Marketing. “We’re proud to say it’s built using our own website engine, which is what we use to build our dealer’s sites. It really speaks to the flexibility of both our platform and our talented staff.”
Be sure to read the full press release HERE.
Live demonstrations of the responsive platform will also be available at the NADA 2014 Conference & Exposition held at the Earnest N. Morial Convention Center in New Orleans, Louisiana, January 24-27, where the company will also exhibit at booth #4275.
Bowen takes delivery of his 2013 Dodge Dart from Bob Zeihen, salesman at Palmen Automotive
Bowen Hobbs, Support Designer at DealerFire, is not only an invaluable part of our team, but also a recent car buyer. And so when it came time to shop for that perfect vehicle, he did what most automotive consumers did – he took his search online to find the Dodge Dart of his dreams.
What to his wondering eyes should appear? No, not eight tiny reindeer, but a 2013 Dart Rallye looking particularly merry and bright decked out in striking header orange and blacked out grille and rims. This little gem was found on Palmen Dodge Chrysler Jeep of Racine, a DealerFire website and favorite customer. Read the rest of this entry »
Why DealerFire: A Car Dealer Testimonial
Our sales and support leaders checked in with Joe Hill, eCommerce/Internet Director at Loeber Motors, during a recent visit to the dealership. In the car business for over twenty years, Hill has spent the last eight months at Loeber in Lincolnwood, Illinois and has been a valued custom website and digital marketing client with DealerFire since July, 2013. His experience and commitment to a strong partnership is evident in the success of Loeber’s online performance.
After looking at several other website and digital marketing vendors, it seemed like efforts in chasing after a goal of 5,000 visitors per month to his previous website was falling flat. Since switching to DealerFire, Hill said, “We are now doing about four times the amount of traffic for essentially the same amount of money.” That traffic has translated to approximately 40% growth in overall sales for the dealership from July-December with an expected increase to 30-35% on new vehicles sold plus roughly the same amount on pre-owned.
A Mock Interview with Corey Maertz
A few months ago, Corey Maertz, DealerFire Director of Support, shared his tips on achieving a healthy work-life balance in “Staying Connected”; a topic especially relevant to IT (Internet Technology) and Customer Support. This month, he takes a step back to help prospective Management Information Systems (MIS) employees prepare for a potential jobs in a podcast by conducting a mock interview with local University of Wisconsin-Parkside student.
Here are five unique questions questions you might expect during a job interview with Corey:
We caught up with the Mac Haik Auto Group at the 15th Digital Dealer Conference & Expo in Las Vegas, NV, to talk about their experience with DealerFire over their last seven months as a customer when “feeling empowered” came into the conversation. From an increase in website traffic to an improved quality score for Google Adwords through relevant pages and content marketing, the results speak for themselves.
But don’t take our word for it!
Ben Stapleton, Internet Marketing Director at Mac Haik Dodge Chrysler Jeep Ram in Georgetown, TX, tells us more:
When asked to comment on his customer’s testimonial, Eric Giroux, DealerFire Account Manager, said, “Successful sites like Mac Haik’s take two to tango. Ben is a very active Internet Manager who has helped us push the envelope to create an industry-leading site like his. I’m stoked to see that he is satisfied with both our product and our service and I’m really looking forward to serving more of the Mac Haik stores!”
A few months ago, University of Wisconsin Oshkosh Head Football Coach, Pat Cerroni, visited our office to present “Coaching Leaders” to Team DealerFire. While here, he mentioned a local food drive opportunity and encouraged our company to get involved. As a result, we are honored to be included in the 2013 “Oshkosh Scares Out Hunger” program.
Held between October 25-30, several community businesses partnered with the UWO Athletics Department in collecting non-perishable food donations. These would be accepted at drop-off locations around the city in support of the Oshkosh Area Community Pantry. But the fun doesn’t stop there for DealerFire, as staff continues to bring items into the office in a bit of friendly competition between departments.
An excerpt from Christian Salazar’s presentation at the 15th Digital Dealer Conference & Expo, October 15-17, 2014, at the Mirage Hotel & Casino in Las Vegas, NV. Want to get your hands on the full PowerPoint or recorded session? Just ask HERE!
Christian Salazar tells a packed house why “SEO Doesn’t Work!”
Whether from the end user, website owner or advertiser perspective, Search Engine Optimization is as vital to Internet operations as air. SEO is meant to help people find what they’re looking for, but SEO doesn’t work alone and it’s NOT making you money.