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What do you use an iPad for? The answer could almost be anything, being that the iPad is used for a seemingly endless list of tasks by different people all over the world. But no matter your answer, it likely differs from how some are being used at Carl Traeger Elementary School in Oshkosh. Thanks to a donation of iPads from DealerFire and the Laurie Hoopman Family Fund, autistic children at the school are using the popular Apple device to broaden their horizons.
Collin Klein and Chris Harper enjoy a light moment during shooting of their recent commercial.
So, this is the point where I’m supposed to write something really clever about how DealerFire provides more than web services and we strive to provide the best customer experience in the business. Well, odds are, if you’ve worked with us in the past, you already know how we operate. So, I won’t bury the lead…
I got to hang out with Collin Klein for a day. Yes, Collin Klein – Heisman Trophy candidate and eventual 2013 NFL Draft pick. Surreal experience? Yes. What I expected? No. Collin, and his equally talented teammate – Chris Harper – were just two normal college dudes, happy to help a local Manhattan, KS, car dealership with some marketing efforts. Collin and Chris were extremely laid-back during the entire process of shooting photos and video – not one complaint –they even offered their own feedback on how a specific scene should look or how a line should be delivered. Read the rest of this entry »
How Branded Keywords Affect Your Dealership Website
Sifting through keywords is an important part of the digital marketing workflow for any business, but it is especially important for your website and Pay Per Click strategy. While any website can have thousands of keywords that are used to find it, being able to tell which ones are branded and which ones are generic is important to your dealership’s strategy and product. Branded keywords are words that customers use on search engines to find your site when they are specifically trying to find your dealership. Generic keywords can be any other words that people use to find your site – or the products and services you offer – on a search engine. People don’t always know a URL, so they often will search for the brand, or a variation of it, and that is where branded keywords come in.
Two classic cars, one movie. Bullit is a car lover’s dream.
There’s no doubt by now you’ve heard about the death of famed movie critic Roger Ebert. He was admired by many, not just as a critic, but for his work as a journalist – something the writing staff here at DealerFire can truly appreciate. So it only made sense to us to pay tribute to the man by thinking about some of the most famous cars from film and television.
After reaching out to the rest of the DealerFire staff, who were incredibly generous with the ‘Reply All’ button, this is a list of some of our favorites in no particular order. Because the list started to get a bit unwieldy, I broke them up into categories.
Muscle cars
Few things sum up the American spirit like a classic muscle car. Big body, big horsepower and lots of fun to drive is what owning one of these machines is all about. Dodge is well represented in this category. The Duke boys drove a 1969 Dodge Charger with little regard for the rules of the road. The cult classic “Vanishing Point” featured a 1970 Dodge Challenger that was constantly on the run from various law enforcement agencies and other ne’er-do-wells. A Dodge Charger R/T 440 was the bad guy vehicle in the classic chase scene in “Bullit”. Read the rest of this entry »
Car dealer portal websites are essential to have for every dealership group. They represent the dealership group brand as a whole. They are also the dealership websites that are likely to have a lot of visitors. Today we take you through the dealer portal websites of one of our car dealers in Denver Colorado, Medved.
Circa year 2000, it seems as though the number of pages being indexed is again at the forefront of perceived online success. For those of you who don’t know, “indexed pages” are those pages that a search engine has crawled and “filed,” which then have the ability to rank (and theoretically earn traffic). This number used to serve an indication of site architecture and “crawlability.” In the very beginning this number actually had some merit, but that was before the significant improvements in crawler sophistication and scalability … and you know… logic.
Index Pages. Is more REALLY better?
The prestigious DealerFire bowling team.
Team activities are an important part of the culture here at DealerFire. And when they can be coupled with opportunities to give back to the community, it’s the best of both worlds. One such occasion happened recently as some of our professionals took part in the Bowl for Kids’ Sake benefitting Big Brothers Big Sisters of the Fox Valley Region. Read the rest of this entry »
In order to produce great online content, a solid knowledge of the subject matter must be obtained. With this in mind, the content creation specialists from DealerFire recently visited the Chicago Auto Show. There, the crew had the chance to check out the new vehicle lineup hitting dealerships all over the country. The knowledge they obtained helped further their expertise in the automotive industry to assure they are the experts their clients need them to be in the world of auto marketing.
Above are some pictures that the team took at the show. Read on below to see the thoughts of some team members attending the show. Read the rest of this entry »
Content marketing is evolving, and the automotive world is not immune to this. All over the map, car dealerships are beginning to understand that content marketing is an essential part of an online marketing strategy. But just because they realize it doesn’t mean they are doing it the correct way.
With more and more dealerships starting their own blogs and overall content marketing strategy, the internet is naturally getting more and more crowded with vehicle knowledge. The problem is, much of what is being put out there isn’t of great value to the reader and is written by someone without a background in writing or marketing. While it is content in the most basic sense, it isn’t valuable content. Read the rest of this entry »
How Can Long-Tail Keywords Help My Business?
We all know that SEO and keyword research is a never-ending and constantly changing aspect of your digital marketing strategy, but every business has that make or break moment where you can remain stagnant or take the jump to the next level. Link building, social sharing, SEM and SEO are all important and relevant but what happens you’ve succeeded with many of your head keywords? Do you continue to optimize content for the keywords you already rank for, or do you move on to new ones? One strategy that we’ve implemented here that can produce profit for your dealership are long-tail keywords. Read the rest of this entry »
