DealerFire Official Blog

DealerFire is a leading provider of custom car dealer websites that is constantly promoting our business through new and different platforms. Check out these great Twitter tips that our very own Digital Marketing team has come up with and make sure to follow us on Twitter @dealerfire and we would love to follow you back!

1. Brand Your Twitter Page Each business’ Twitter page should reflect the individual business that it is promoting. This means that you should not have a generic background and profile photo. Your background should reflect your business logo and color scheme. Your profile photo should be that of your logo or something that reflects your company. DealerFire uses a custom background that features our DealerFire logo, colors and our contact information. You want your business to stand out and this is the way to make a great impression.

2. Build Your Business’ Personality If a customer comes to your real business, you interact with them on a personal level and try to build a relationship with them. You should do the same thing on your Twitter page. It is important that you Tweet about community events and involvement that your company does, as well as keeping a personal dialogue with customers. The people who take the time to mention you will appreciate it if you respond to them, so make sure that you do.

3. Keep In Touch It is important to be engaged with your customers and other people in your industry. DealerFire posts related articles about the automotive web design routinely. Tweeting about newsworthy events, industry news and important dates are hot topics to be re-tweeted and bring attention to your business. Your followers on Twitter follow you because they want to engage in a conversation with you, this means that you need to make an effort to promote your business and industry. Followers will get sick of your Tweets if you don’t provide interesting or helpful information.

4. Be Honest and Sincere We have all heard our parents say, “Just be yourself.” This is very true when it comes to social media. If you are a fun, dynamic and creative company like DealerFire, make sure that you act like it on your Twitter account. DealerFire just had an office decorating contest, it was fun and somewhat goofy but we all had an awesome time. We made sure to mention this on our Twitter feed and people loved hearing about it. If your company is all about being seen by a certain audience, follow others in that same audience on Twitter. The people who you follow who have a vested interest in you are more likely to re-Tweet and reply to your posts.

5. Maintain Established Relationships It is essential that once you build a relationship online that you maintain it. You do not want to create a Twitter account and build a relationship with followers, just to let that relationship die by not Tweeting. Your customers do not want to put up with that and neither do the people in your industry. You would not just let a relationship with one of your friends be destroyed and you shouldn’t do that with your business.

We hope that these tips will help you get started on the wild ride that is now Twitter and social media. There is so much out there that can be done on the Internet and this is only a sample of the tips and things we do here at DealerFire. DealerFire can customize your Twitter presence with skins, incredible graphics or we can manage it for you.

Contact us for details, or just ask us @dealerfire. DealerFire is a custom automotive web design and Internet marketing firm that caters specifically to the automotive industry. We have over a decade of experience in this industry and we pride ourselves on our knowledge, performance and innovation. We work with many different people in the automotive industry, from large dealer groups to independent dealers and we would love the chance to work with you.