DealerFire Official Blog

Archive for June, 2011

DealerFire Self-Produced On-Hold Commercials for the iPhone App

Thursday, June 30th, 2011

Here at DealerFire we are on the cutting-edge of all things in the digital automotive world. Since we never put people on hold long enough to listen to our new audio files about the iPhone app, we self-produced our very own on-hold commercials.

So if you are looking for something to do this afternoon or are in dire need of some 4th of July entertainment, check out our awesome videos and comment on the one you like best. If your boss wants to check out some of the specs on the new iPhone app show them the videos, or you can check out our new DealerFire iPhone app website.

Hey. Did you know that 96% of Americans have mobile devices? Or that there were eleven billion apps downloaded in 2010. Or how about that apps are six times more popular than web browsers on phones? DealerFire is very excited to announce, we have developed a platform of your dealership can add its own app.

Your dealership app will have our entire award-winning mobile site features including inventory, contact information, coupons, incentives and service department specials. Be sure to talk to your DealerFire associate for pre-sale pricing before the release date of July 20th.

Hey! Hey, you on hold!

Did you know that there were 11 billion app downloads in 2010? Or that apps are six times more popular than web browsers on phones? Yeah.

DealerFire is very excited to announce that we have developed a platform so your dealership can have its own app. Just imagine your dealership's app with our entire award-winning mobile site features, including inventory, contact information, coupons, incentives, and your service department specials.

Be sure to talk to a DealerFire associate for pre-sale pricing before the July 20th release date. Now someone's going to answer the phone, right now. No, no, no. Right now.

Hello. Did you know that 96% of Americans have mobile devices? Or that were 11 billion apps downloaded in 2010? Or how about that apps are six times more popular than web browsers on phones?

DealerFire is very excited to announce that we have developed a platform so your dealership can have its own app. Your dealership's app will have our entire award-winning mobile site features including inventory, contact information, coupons, incentives, and service department specials. Be sure to talk to your DealerFire associate for pre-sale pricing before the release date of July 20th.

Posted in Car Dealer eMarketing, DealerFire News | Comments Off

Automotive Mobile Movement

Wednesday, June 29th, 2011

There's a mobile movement going on. The rise of smartphones is creating smarter consumers, creating more opportunity for smarter marketing. Smart phones are always on, always with us and always connected. In one week, we browsed the internet, used a search engine, watched a video and connected with our friends all on our smart phones.

But that's info you might already know, here's some you might not. We're using smart phones almost everywhere even while consuming other media. Smart phones have become such an important part of our lives that many of us would give up high heels, cable tv and even chocolate for just to keep using them.

They are becoming important to our shopping habits too. Smart phones have become the ultimate shopping companion transforming us into more savvy consumers. Seventy nine percent users use smart phone to help with shopping. In fact seventy percent of us actually use our smart phone while in the store.

We use it to find retailers, compare prices, get coupons, read reviews and check to see if something is in stock which leads us to buy. Nearly three-quarters of shoppers made a purchase as a direct result of the info we got from our smartphones.

Either in-store, online, or on our phone. Our new mobile shopping habits are adding up to big spending across the board.

And where do we do most of our shopping?

Usually in our own backyards.

In fact, finding local information is one of the most popular smartphone activities.

We're using our phones to find everything from the nearest pizza place, to movie show times, to finding the nearest store that carries the item we're looking for.

And 88 percent of us use that local information and take action within a day, whether to call or visit a local business.

Over the past year mobile search queries have skyrocketed to new heights as we search for everything from product reviews, to travel info, to random trivia that can help us settle bets with our friends.

And while word of mouth or seeing a product in store may lead people to search on smartphones, 71 percent of us search because we saw: an ad, both on traditional media and on our phones.

And we're acting on it. Nine out of ten mobile users have taken action all thanks to a smart phone search. The simple fact is, mobile ads work. Recall seeing a mobile ad? You're not alone. Eighty two percent of us do. Yet seventy nine percent of top advertisers don't have a mobile optimized website.

It's important to build a good mobile user experience. Because if we see a mobile ad, we tend to click on the ad, visit the advertiser's site, make a purchase, or call the business. Today we use smartphones to stay connected, to keep us entertained, to search for information on the go, and to make us smarter shoppers.

And we're going to be doing a lot more of this, creating more opportunities for marketers to connect with their customers. Don't miss the mobile movement. Mobilize your marketing to reach the new smart phone consumer.

Posted in Auto Dealer Social Media, Automotive SEO | Comments Off

Facebook Can Influence Website Visits

Monday, June 27th, 2011

What would you do with an extra 20 visits?

Recently, a study by Hitwise revealed that consumers visiting a business Facebook page are 54 percent more likely to visit a business’ online site, than through Google, Yahoo or Bing. Businesses often wonder about ROI when using social media avenues to advertise and when stats relating to that are revealed, they can be devoured quickly. Taking the information and applying it to your business is a great way to do a quick scan to see if what you’re doing is working.

Business Facebook pages are a great tool for your business to connect with potential and current customers, offer valuable information and promote your brand. However, this is not a job for just anyone. Free doesn’t necessarily mean easy when it comes to running a Facebook page, and getting people from your Facebook page to website depends on your strategy.

Stay connected: Once you’ve gained a base, stay connected with these people. These are the people who want to hear about how you interacting in the community, what events are taking place at your facility, and more. The interaction factor cannot be stressed enough.

What you’re bringing to the table: They didn’t like you for nothing, keep them interested. Facebook has a myriad of applications that you will surely find to fit your business. Put those on your page and use them to your advantage. These applications can be anything from a coupon offered upon check-in to contests.

Brand exposure: The days are long gone when a customer only visited a website for more information. And, the recent study not only proves that point, but helps businesses solidify the fact that businesses need be aware that they are everywhere. Your business Facebook page should tell customers about your business, what you offer and where you’re going in the future.

Once you’ve gained hundreds of “likes” and that extra traffic is headed over to your website, it’s important to ensure your website is optimized to handle it.

DealerFire custom designs automotive websites from the ground up. Our customers get both customization and optimization because we’re always working with them to design a site specific to their needs—no templates. We also offer automotive digital marketing services to further assist our customers when the Internet seems to get a bit overwhelming. We’re a full team working to better your team.

Posted in Auto Dealer Social Media | Comments Off

DealerFire Keeps Growing With Social Media Integration

Tuesday, June 7th, 2011

DealerFire is a custom automotive web design and Internet marketing firm that caters specifically to the automotive industry. Unlike our competition, we custom design and search engine optimize every aspect of our websites. We are results driven and our work speaks for itself.

DealerFire integrates its current Internet practices with an active social marketing and social media campaign. It allows DealerFire to have a direct line of communication with its colleagues, clients and fans. DealerFire has built a strong Twitter following and continues to grow each day. You can follow us on Twitter @dealerfire. Our Twitter followers will be treated to interesting articles about SEO tips and practices and other automotive industry current events. Be sure to log on to Twitter and follow us!

DealerFire has also been very active on Facebook. If you go to DealerFire on Facebook and “Like” us, you will receive exciting updates and events taking place in the DealerFire community. DealerFire is extremely excited about its participation with social media and hopes to build even stronger relationships with the people who have helped the company grow into what it is today.

DealerFire has recently added a Flickr account to its social media portfolio. Our Flickr account is a growing album of the exciting events that have been taking place at DealerFire. Colleagues and clients will get a behind-the-scenes look into the company and its employees. DealerFire prides itself on its ability to form long-lasting relationships with its clients and employees, and our Flickr account documents some of the fun moments that have occurred as a result.

DealerFire is not just another website provider. We offer a personalized approach to every auto dealer website, landing page, micro site, mobile site and marketing campaign. We work closely with every client to ensure all needs are met. With our products and your team combined, we will sell more vehicles.

DealerFire is always on the cutting edge of ways to offer convenience and functionality to our customers. From large automotive dealer groups to independent dealers, we provide custom automotive website solutions that are second to none. Connect with us on our social networks to stay updated with DealerFire.

Posted in Auto Dealer Social Media, DealerFire News | Comments Off

DealerFire Official Blog

Archive for June, 2011

DealerFire Self-Produced On-Hold Commercials for the iPhone App

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