Archive for November, 2014

Is Cyber Monday Passé?

Friday, November 28th, 2014
Cyber Monday is circa 1962. Mobile Monday is so 2009. Ready your dealership for 2015!

Cyber MondayUnless you live under a rock, you know about Cyber Monday. It’s about being cyber, on a Monday. About catching deals online by shopping on Monday. But not just any Monday. The Monday after Thanksgiving, that is followed by Small Business Saturday, that follows Black Friday. It’s one of the few nationally recognized days not yet with it’s own greeting card (another marketing genius..but let’s get back on topic).

You are to shop. And shop…until you drop. Shop only online. Shop at your computer in the comforts of your own home or local coffee shop. Shop deals for gifting and deals to give yourself. Deals that you (more…)

Website Feature: JC Lewis Ford

Tuesday, November 18th, 2014

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A positive development process and partnership is a winning combination!

When I was assigned the JC Lewis Ford Savannah and JC Lewis Ford Lincoln Statesboro sites, my first thought was – nothing spectacular.

It started out as any other website I’ve developed here at DealerFire; just another couple of websites added to my lineup. But that quickly changed. Our introduction call went well and was a foreshadowing to an exceptionally positive development process for both the dealership and for me.

A two-time winner* and 2015 nominee for the TIME Dealer of the Year Award as well as recipient of Ford’s 100-Year Award, I learned that JC Lewis Ford (more…)

Meet Paul Cashman: Walking the (Active!) Talk

Friday, November 14th, 2014
Written by: Paul Cashman, Account Manager

Paul Cashman, Account Manager

Encouraging an Active Lifestyle Outside the Job Place

Paul shared with us the importance of promoting health and wellness in the work environment in the blog post “Investing in Good (Company!) Health“. This week, we’d like to formally introduce you to Paul Cashman, DealerFire Account Manager.

While DealerFire has grown larger and more advanced over the last several years, the values of a healthy team have stayed intact. Investing in yourself is the most important thing that you can do and we strive to allow our members the opportunity to do so as part of their jobs.

But enough about us. Watch as Paul talks about not only talking the healthy talk, but walking (and running and skiing and CrossFitting and Warrior Dashing) the walk in this VIDEO SUMMARY, including live footage of his adventures!

Progressive dealership adapts a new road to the sale

Tuesday, November 4th, 2014
Rochester Motor Cars Road to the Sale Automotive

Minnesota dealership delivers on their Top 5 Critical Values to Business Success

Based on a case study completed by our account management team for Rochester Motor Cars, Christian Salazar, National Director of Sales here at DealerFire, recently sat down with Theron Gammell, Ecommerce Director for the store, to get his take on the results. Rochester Motor Cars is part of the Rydell Auto Group out of Mn.

Rochester Motor Cars strives to be an industry leader in providing unmatched quality automotive products and service. Their philosophy is based on five areas they believe are critical to business success: (more…)