Branded Vs. Non-Branded Keywords

How Branded Keywords Affect Your Dealership Website

Sifting through keywords is an important part of the digital marketing workflow for any business, but it is especially important for your website and Pay Per Click strategy. While any website can have thousands of keywords that are used to find it, being able to tell which ones are branded and which ones are generic is important to your dealership’s strategy and product. Branded keywords are words that customers use on search engines to find your site when they are specifically trying to find your dealership. Generic keywords can be any other words that people use to find your site – or the products and services you offer – on a search engine. People don’t always know a URL, so they often will search for the brand, or a variation of it, and that is where branded keywords come in.

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How Can Long-Tail Keywords Help My Business?

How Can Long-Tail Keywords Help My Business?

We all know that SEO and keyword research is a never-ending and constantly changing aspect of your digital marketing strategy, but every business has that make or break moment where you can remain stagnant or take the jump to the next level. Link building, social sharing, SEM and SEO are all important and relevant but what happens you’ve succeeded with many of your head keywords? Do you continue to optimize content for the keywords you already rank for, or do you move on to new ones? One strategy that we’ve implemented here that can produce profit for your dealership are long-tail keywords. (more…)

Use unique vehicles to highlight your dealership

Get a unique car in trade? Use it to your advantage.

It’s obvious that new car dealers like to highlight their new car inventory. It makes sense, right? With the number of people out there looking for information on the new cars on the market, it is a good strategy to market the new inventory.

While this can be effective, there are restrictions to how much this can actually set your dealership apart from others. This opens up a great opportunity for a dealership to highlight some of its “less traditional” inventory. Every dealer has the opportunity to take unique cars in trade – cars that you might not see very often on the roads. Why not use them to set yourself apart? (more…)

Formulating the best content strategy for your dealership

DealerFire has the content strategy for your car dealership.

Writing successful online content as a car dealership can be challenging. When writing about car models on your blog, for example, you might know that the new 350-horsepower sports car that is coming out will generate the most online reader traffic. But, the fact is, you also may also know that most consumers actually convert on the “less exciting,” but more responsible family sedans. So how do you decide what should be the main focus on your content strategy – and how do you strike a balance between traffic and consumer-related focus? (more…)