Branded Vs. Non-Branded Keywords
Sifting through keywords is an important part of the digital marketing workflow for any business, but it is especially important for your website and Pay Per Click strategy. While any website can have thousands of keywords that are used to find it, being able to tell which ones are branded and which ones are generic is important to your dealership’s strategy and product. Branded keywords are words that customers use on search engines to find your site when they are specifically trying to find your dealership. Generic keywords can be any other words that people use to find your site – or the products and services you offer – on a search engine. People don’t always know a URL, so they often will search for the brand, or a variation of it, and that is where branded keywords come in.