Archive for the ‘Car Dealer Website Design’ Category
Do you need a responsive website?
Yes, yes you do – and here are three reasons why:
1. We aren’t going back in time.
Since the advent of the World Wide Web, most monitors were a fairly standard screen size and a site could be developed to allow for easy navigation for nearly all users. On June 29, 2007 came the iPhone – the device that changed it all and started this revolution. (more…)
New responsive website design features industry-first capability including fully redesigned inventory layouts and vehicle detail pages. WOAH!
The number of users that are doing their online research on a mobile device increases every year. Naturally, this is true in the automotive industry as well. But as search evolves, it seems many car dealerships remain stagnant with their online presence. With the release of its first responsive design website, DealerFire is now offering a way for dealerships to break free from the traditional car dealer website experience.The advantages of having a responsive website are many. On the consumer side, a responsive site means that it offers the same experience whether on a traditional desktop computer, laptop, tablet or even mobile phone. The site actually responds to display properly in whatever setting it is called up in.
Comfort. Popularity. Convenience.
These are the main reasons we do what we do, or go where we go. For example, we all go to that giant retail store with the dancing yellow smiley face, and we all eat at that fast food chain with the golden arches. But ask yourself, don’t we always feel good when we find that little mom n’ pop place with homemade ingredients? Isn’t there more emotion to the little places we find and don’t we feel better patronizing them?
This was brought to my attention during a recent vacation away from my job in sales at DealerFire to my homeland, Buffalo, NY. I traveled with my fiancé to take her back and share with her my history. We currently live in Wisconsin, where we are fans of a national food restaurant that specializes in buffalo chicken wings. So while in New York, I took her to the home of original buffalo chicken wings. (more…)
Brad Strand, Sales Demonstrator, talks to members of the team about Ignite’s straight forward and easy-to-use features and the evolution of Web sites and Web pages. He describes responsive design and talks about the importance of clean design and clear call-to-actions for automotive lead generation; and how DealerFire is among those leaders in next-level websites for automotive dealerships.
Check it out and let us know your thoughts.
We love it when dealers have great ideas for product features that help us innovate first-to-market product features on behalf of our entire customer base. It’s even more exciting when those ideas are executed to completion and become a reality! That’s exactly what happened when Zimbrick Automotive suggested that we integrate job posting functionality to Ignite. The result? This feature is now available to our customers (that’s you!) as a standard offering.
Indexed Pages – Are more always better?
Circa year 2000, it seems as though the number of pages being indexed is again at the forefront of perceived online success. For those of you who don’t know, “indexed pages” are those pages that a search engine has crawled and “filed,” which then have the ability to rank (and theoretically earn traffic). This number used to serve an indication of site architecture and “crawlability.” In the very beginning this number actually had some merit, but that was before the significant improvements in crawler sophistication and scalability … and you know… logic.
Van Horn Chevy is a car dealer in Sheboygan Wisconsin. One of the best features of their website is their website’s design.
Car dealer website design
The first thing you recognize about this amazing automotive website is the crazy blue background. It highlights the main slideshow area by transitioning from dark to light. Add in light texture and you have yourself a car dealer website with a premium stage for showcasing what your car dealership is all about.
Right next to the slideshow is a quick navigation that leads to Van Horn Chevy’s top three areas of interest. You can browse new chevys, used cars or schedule service. This is important because these are very popular choices when a customer visits a dealership’s website. (more…)