Archive for the ‘Responsive Websites’ Category

3 Reasons to Go Responsive

Wednesday, August 20th, 2014

Do you need a responsive website?  


Yes, yes you do – and here are three reasons why:


1.  We aren’t going back in time.

Since the advent of the World Wide Web, most monitors were a fairly standard screen size and a site could be developed to allow for easy navigation for nearly all users. On June 29, 2007 came the iPhone – the device that changed it all and started this revolution. (more…)

Fight for a Site: Our Second Annual Website Giveaway

Tuesday, March 11th, 2014
Fight for a Responsive Website by DealerFire

March brings many things…warm weather, jorts (jean shorts for you noobs out there), flip-flops, BUT most importantly – NCAA March Madness! This can only mean one thing: it’s time for DealerFire’s 2nd Annual Fight for a Site. This year, we are giving away a FREE responsive website to the person who takes home the bracket challenge crown!

Now, you my be asking yourself, “How do I get signed up for this witch-craft?” Well, lucky for you, we have all the details right here.

The Overview:

NCAA Selection Sunday is March 16, which means we only have short time to get you registered. Time to rally the troops and win one for the ol’ Alma Mater because we are calling out your entire staff to get in the game. We have setup a standard bracket pool in, which we’ll use to track the registrants throughout the month.

The Prizes:

1st Place: A FREE New Responsive Website for ONE year!

2nd Place: $250 Gift Card to a restaurant of your choice (take your team out to lunch, or be selfish, whatever)

3rd Place: $100 Starbucks Gift Card (caffein-ate your team!)

The Rules:

Our contest is open to any and all current and prospective DealerFire clients. ONLY dealership employees may enter and compete. Each participating dealership may recruit as many employees to participate as possible, however, ONLY 1 bracket per person will be accepted. The 1st place prize (Free Website) only applies to a new site*. The free site credit cannot be applied to an existing DealerFire website or a DealerFire website in production.


To get started, click the Register button below and sign up! Make sure to use the password: dealerfireoshkosh

Also, so we can make it an interesting battle, make sure to include your dealership name in your bracket!

Good luck and happy bracketing!

*Tiebreaker determined by Total Correct Picks

Walkin’ the Talk with a New Rockin’ Website

Monday, January 27th, 2014

Announcing the release of our newly redesigned and responsive corporate website!

DealerFire Company Website

We are excited about the launch of our new company website as a way to really showcase our platform at an ownership level. This much anticipated revamp was done to compliment the responsive design work already being provided to our valued automotive dealership customers.

“After focusing solely on client sites and services for so long, we’re excited to unveil a new site that we feel is more indicative of our capabilities and direction, ” said Aaron Schinke, Vice President of Product and Digital Marketing. “We’re proud to say it’s built using our own website engine, which is what we use to build our dealer’s sites. It really speaks to the flexibility of both our platform and our talented staff.”

Be sure to read the full press release HERE.

Live demonstrations of the responsive platform will also be available at the NADA 2014 Conference & Exposition held at the Earnest N. Morial Convention Center in New Orleans, Louisiana, January 24-27, where the company will also exhibit at booth #4275. 

DealerFire Leaves Vegas HOT!

Friday, October 25th, 2013

DealerFire was a  hot topic at the 15th Digital Dealer Conference held in October 2013 at the Mirage Hotel & Casino in Las Vegas, NV – thanks to all of YOU who stopped by to make this a fantastic event.  For those of you whom we missed (and we did miss you!), check out a few highlights here:

DealerFire Helps Dealers Break Free at Digital Dealer 15 from DealerFire on Vimeo.


Introducing Our Fully Responsive Automotive Websites!

Friday, October 11th, 2013

New responsive website design features industry-first capability including fully redesigned inventory layouts and vehicle detail pages.  WOAH!

DealerFire Responsive Websites from DealerFire on Vimeo.

The number of users that are doing their online research on a mobile device increases every year. Naturally, this is true in the automotive industry as well. But as search evolves, it seems many car dealerships remain stagnant with their online presence. With the release of its first responsive design website, DealerFire is now offering a way for dealerships to break free from the traditional car dealer website experience.The advantages of having a responsive website are many. On the consumer side, a responsive site means that it offers the same experience whether on a traditional desktop computer, laptop, tablet or even mobile phone. The site actually responds to display properly in whatever setting it is called up in.