Archive for the ‘Uncategorized’ Category

Meet Paul Cashman: Walking the (Active!) Talk

Friday, November 14th, 2014
Written by: Paul Cashman, Account Manager

Paul Cashman, Account Manager

Encouraging an Active Lifestyle Outside the Job Place

Paul shared with us the importance of promoting health and wellness in the work environment in the blog post “Investing in Good (Company!) Health“. This week, we’d like to formally introduce you to Paul Cashman, DealerFire Account Manager.

While DealerFire has grown larger and more advanced over the last several years, the values of a healthy team have stayed intact. Investing in yourself is the most important thing that you can do and we strive to allow our members the opportunity to do so as part of their jobs.

But enough about us. Watch as Paul talks about not only talking the healthy talk, but walking (and running and skiing and CrossFitting and Warrior Dashing) the walk in this VIDEO SUMMARY, including live footage of his adventures!

Fight for a Site: Our Second Annual Website Giveaway

Tuesday, March 11th, 2014
Fight for a Responsive Website by DealerFire

March brings many things…warm weather, jorts (jean shorts for you noobs out there), flip-flops, BUT most importantly – NCAA March Madness! This can only mean one thing: it’s time for DealerFire’s 2nd Annual Fight for a Site. This year, we are giving away a FREE responsive website to the person who takes home the bracket challenge crown!

Now, you my be asking yourself, “How do I get signed up for this witch-craft?” Well, lucky for you, we have all the details right here.

The Overview:

NCAA Selection Sunday is March 16, which means we only have short time to get you registered. Time to rally the troops and win one for the ol’ Alma Mater because we are calling out your entire staff to get in the game. We have setup a standard bracket pool in, which we’ll use to track the registrants throughout the month.

The Prizes:

1st Place: A FREE New Responsive Website for ONE year!

2nd Place: $250 Gift Card to a restaurant of your choice (take your team out to lunch, or be selfish, whatever)

3rd Place: $100 Starbucks Gift Card (caffein-ate your team!)

The Rules:

Our contest is open to any and all current and prospective DealerFire clients. ONLY dealership employees may enter and compete. Each participating dealership may recruit as many employees to participate as possible, however, ONLY 1 bracket per person will be accepted. The 1st place prize (Free Website) only applies to a new site*. The free site credit cannot be applied to an existing DealerFire website or a DealerFire website in production.


To get started, click the Register button below and sign up! Make sure to use the password: dealerfireoshkosh

Also, so we can make it an interesting battle, make sure to include your dealership name in your bracket!

Good luck and happy bracketing!

*Tiebreaker determined by Total Correct Picks

DealerFire wins Small Business of the Year Award

Friday, November 2nd, 2012

Custom Automotive Website wins awardThe custom automotive website company presented with award from the Oshkosh Chamber of Commerce.


DealerFire, a custom automotive website design company and digital marketing agency located in Oshkosh, WI was presented the Small Business of the Year award from the Oshkosh Chamber of Commerce during the 105th Annual Meeting on Monday.

Owner/Founder Eric Hoopman accepted the award on behalf of DealerFire.

“This award means a lot to us and is a great honor,” Hoopman said, “we all know (more…)

Thinking Negative: How to Turn “Negative” Publicity Into Sales

Monday, May 21st, 2012

Turn Negative Publicity Into Sales

Turn Negative Publicity Into Sales

Turn Negative Publicity Into Sales

Transparency is a word that’s thrown around a lot in the automotive industry, but is rarely executed at the dealership level. Here at DealerFire, we write a lot of content for dealerships as part of their digital marketing strategy — nearly all of it “positive”. Some of you may be saying, “Well Duh!” but in reality this is not always a good thing. Bad things happen to everyone.  Car companies are not exempt from things such as recalls, accidents, natural disasters, or scandals.  Most of the time dealerships never weigh in on any of this. I’m here to tell you that you can capitalize on the negative and turn it into money for your store. (more…)