Generating Headlines

By The DF Marketing Team | Posted in Automotive SEO, Car Dealer eMarketing on Thursday, May 10th, 2012 at 5:05 pm

Gaining More Search Engine Results on Page One with Press Releases

Gaining More Search Engine Results on Page One with Press Releases

Gaining More Search Engine Results on Page One with Press Releases

Generating headlines, this is a phrase that public relations professionals have been using for decades. The ability to generate news and headlines is what keeps companies or people relevant. Think about it, if Kim Kardashian didn’t keep throwing herself in public situations with famous men, would we still talk about her? The same goes for businesses and while companies can’t constantly be on the news, they can promote their business through press releases and their online community.


One of the many priorities of digital and Internet marketing is to attract traffic and search engine results for your brand or website. This is a novel idea, made more difficult by the engineers over at Google who ensure that not one company/brand/website gets too much attention on the first page. The “unwritten rule” of Google’s SERPS (search engine results pages) is that one domain can only account for up to two or three results on page one. As you can see we are already working in a hole before we even start.


While there are several different ways to earn extra notoriety on a page besides your one domain, the electronic press release is one of the best. By releasing a press release online using a highly reputable press release service, you can account for and generate an almost unlimited amount of results on page one of Google.


When a press release is sent out online it is distributed to hundreds or thousands of different websites, news portals, online communities and respectable news providers. Each of these online sites have the opportunity to “pick up” the story, much like the AP Newswire would work in the media world. Once the story is picked up, it can be published on these other websites where links will send readers back to your site.


If the original press release was of high-quality and was a newsworthy event, it is likely to be picked up by several hundred different providers. While many of these sources you may have never heard of, they will still post your links on their site. These releases help generate traffic and they are also a great link building tool, but that’s not what we are here to talk about. A clear, concise press release that was optimized for a keyword can get many hits on page one of Google, due to the fact that the content is coming from many different domain names.


Let me wrap all this in an example for you. If you are looking to sell the car in a certain city and optimized your press release for {year, make, model, city, state} you could theoretically rank two or three results directly to your dealership domain. The rest of the page would be full of your competitors. Now if you sent out that press release, that could take up to say, five more results on the first page, leaving less room for competition.


We all know that some people click past the first page, but come on, when is the last time you did it? Press releases serve a purpose far beyond generating links, and that may be keeping others from gaining notoriety or just having consumers see your brand name multiple times. In any case, people will see more of your company and less of the others, which is what we are all shooting for in the digital world.


Paul Cashman is a Digital Marketing Ace at DealerFire.  When he’s not writing content to rank his dealers on page one, he quite possibly could be found hunting in the woods of Wisconsin or photographing the outdoors. Follow him on Twitter @Paul_Cashman

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