Progressive dealership adapts a new road to the sale

By Gina Reuscher | Posted in Dealer Testimonials on Tuesday, November 4th, 2014 at 10:00 am
Rochester Motor Cars Road to the Sale Automotive

Minnesota dealership delivers on their Top 5 Critical Values to Business Success

Based on a case study completed by our account management team for Rochester Motor Cars, Christian Salazar, National Director of Sales here at DealerFire, recently sat down with Theron Gammell, Ecommerce Director for the store, to get his take on the results. Rochester Motor Cars is part of the Rydell Auto Group out of Mn.

Rochester Motor Cars strives to be an industry leader in providing unmatched quality automotive products and service. Their philosophy is based on five areas they believe are critical to business success:

  1. Customer Enthusiasm
  2. Employee Satisfaction
  3. Financial Performance
  4. Market Effectiveness
  5. Ongoing Improvement

Their goal is to never try and pressure a car buyer into making a quick decision on the vehicle they think is a good match to drive off the lot; rather, work with their buyer and get to know what brought them to the store and find out about their needs. Only when the time is right, are they always available to make a suggestion and  provide answers to the questions their new and existing customers might have.

As one of the first adopters of microsites for Service, responsive web design, dynamic PPC and Facebook retargeting, they certainly do walk the talk in their digital efforts.

With a keen understanding of how the road to the sale has changed,  Rochester Motor Cars has evolved their lead process to not only stay ahead of the game, but to meet their customers where they want to be met – ultimately delivering each of the five values listed above.

Listen to the full interview below. For more information on this and other case studies or to receive a full copy, please send your request to or contact us at

Gina Reuscher

Gina is the Brand Manager at DealerFire. Be sure to drop by at our events and give her a hello (or an iced venti nonfat, no whip white chocolate mocha)!

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