A blog is a good way to voice your opinion on issues that are important to you. It doesn’t matter if it’s on the weather, sports, or a movie review; a blog can virtually be about any topic(s). Often times blog posts can spark a lot of additional thought for readers, but it isn’t possible to voice these questions, thoughts or rebuttals if your blog doesn’t have the comments section ‘enabled.’
Enabling the comments section of your blog poses a lot of benefits. Obviously spammers can be a major turn-off, but with the proper pieces in place, enabling comments in your blog will provide YOU with more pros than cons. Here’s a few reasons why you should enable your blog comments…
- Interaction- By allowing comments on your blog you are giving your readers a voice that allows further discussion regarding your blog topic and other surrounding topics. It really allows a topic, and everything around it, to be fully discussed no holds barred!
- Value-If/when you post a blog, what will you get out of it if you don’t allow further discussion of your topic? NOTHING! By enabling comments you allow for many people to share their viewpoints that maybe you yourself didn’t think of initially. By doing so it adds additional VALUE, for both your blog as well as potential visitors.
- Sparks Curiosity- Have you ever been surfing Facebook and witnessed firsthand, a thread on your friend’s wall that has more than 70 comments and not read it? Yeah, I’m a sucker too, but this phenomenon also holds true for blog posts. Readers are curious, and if they see a blog post that has multiple comments it’s safe to say that there is a good chance their curiosity will be tipped off and they’ll have to see it for themselves.
- Future Post(s)-A lot of the time , in the comments section, readers will speculate about a wide-range of other topics that are closely related to the initial blog post topic. This is the perfect place to gather new ideas for upcoming topics that your readers would like to read about and discuss.
These aren’t the only four benefits of enabling comments, but I’ll leave the rest for you guys to decide. Again, make sure to also monitor your blog settings so that SPAM and other Internet filth doesn’t find its way to your blog.
Ross Haddock is part of DealerFire’s Digital Marketing Talent. When not optimizing anything/everything, you can find Ross in the corner ranting about the Green Bay Packers or sweating at the local gym.