Zero to Hero in 200 Days: A Digital Advertising Success Story

By Gina Reuscher | Posted in Automotive Marketing, Car Dealer eMarketing, Dealer Testimonials on Thursday, September 4th, 2014 at 3:57 pm
Robbins Nissan Results

Presented at AutoCon 2014 – “Zero to Hero in 200 Days: Robbins Nissan Extreme Digital Advertising Makeover”

Based on a case study completed in August 2014 by our account management team for Robbins Automall, Christian Salazar, National Director of Sales here at DealerFire, recently sat down personally with Chelsea Robbins, Marketing Director for Robbins Nissan and Robbins Chevrolet near Houston, Tx. to get her take on the results.

They proved phenomenal.

A year ago, the stores had no digital marketing presence. Today, they have realized an increase in web traffic more than twice what they had last year. Traffic that converts into sales and directly affects their bottom line.

Salazar was invited to present this case study and more at AutoCon 2014, a conference designed to teach dealers to not only survive, but to thrive with the next big media shift. This year’s show is held at the Aria resort in Las Vegas, Nv. and features over 150 best practices by 10 key industry thought leaders, 16 workshops and 8 networking events. His session is on Friday, September 5th at 1:00pm.

In his prevention, he asks the question, “You have a website and you are paying providers to send you leads, now what?” Salazar will answer by showing how Robbins Automall uses a strong mix of SEM and SEO content to not only drive more traffic and convert more first-party leads into sales, but how it can completely transform an old way of thinking and doing business into a new era in ultimate profitability.

  1. Learn the fundamentals of Digital Marketing from the ground floor
  2. How adopting a philosophy of transparency from vendor-to-customer purchase will transform your bottom line.
  3. Gain tips to immediately increase your first-party lead traffic today

But don’t take our word for it. Listen to the full interview below. For more information on this and other case studies or to receive a full copy, please send your request to or contact us at

Gina Reuscher

Gina is the Brand Manager at DealerFire. Be sure to drop by at our events and give her a hello (or an iced venti nonfat, no whip white chocolate mocha)!

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