Aristocrat Motors is a great example of a true DealerFire digital marketing partner. By utilizing the full DealerFire suite of digital marketing services, including content marketing, paid search, and social media advertising, the dealership is able to have a cohesive strategy across platforms that generates true ROI.
Aristocrat Motors is Kansas City’s premier luxury automobile dealership. Representing Jaguar, Land Rover, Porsche, Mercedes-Benz, and Maserati, Aristocrat Motors has a long history selling and servicing the finest vehicles in the world. Voted “Best Foreign Dealership in Kansas City 2012” by the readers of Ingram’s magazine, Aristocrat Motors prides itself on excellence in customer service and a world-class atmosphere.
Aristocrat Motors is one of the best examples of creative marketing we’ve seen in this industry (or any other for that matter). As a luxury dealership, Aristocrat could have its dealers literally just sit in their chairs and wait for customers to show up at the door, but instead, it really invests its time into how its brand is perceived – not only in Kansas City, but extended locations as well. eCommerce Manager Kris Nielsen is very good at emphasizing the importance of supplemental digital efforts to the numerous events Aristocrat hosts and sponsors each year.
WEBSITES, DIGITAL MARKETING & CRM
Aristocrat chose to partner with DealerFire for paid advertising campaigns in 2012. It had previously been running all digital advertising in-house, but decided it was time for a vendor to step in to handle the commitment that comes with five-plus brands.
Aristocrat was also one of the very first clients to pair DealerFire paid advertising with responsive websites, creating a fluid customer experience delivering users from search to website content with creative and enagaging marketing messages.
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From day one, the goal of Aristocrat’s marketing campaigns has been to create a unique “digital voice.” By leveraging products in the DealerFire suite, including content marketing and SEM, Aristocrat is able to integrate the event promotion taking place at the dealership with cutting-edge digital strategies.
By using DealerFire’s dynamic SEM search ads and dynamic re-marketing display ads, Aristocrat is able to drive more traffic than ever to its vehicle description pages (VDPs). All of the display network ads are custom created by the design team, each with its own unique targeting and messaging.
Custom landing pages and press releases create the content-rich world of Aristocrat’s branding strategy. By deep- linking paid advertising campaigns to handwritten, engaging content on the dealer’s websites, consumers find the exact information that they need to make informed shopping decisions.
By investing in a solid marketing mix of both paid search and content marketing, Aristocrat was able to gain visibility in their market for brands that had been seeing increased competition over the past two years, specifically Jaguar and Land Rover. Kris worked with the DealerFire marketing team to ensure the message was consistent each month.
The great thing about working with Aristocrat Motors is that they never rest. They are constantly striving to be the best in their market and beyond. That quest for perfection is also transferred to their provider - they hold everyone accountable and expect to see a gain in results each month of their investment.
INCREASE IN VDP VIEWS FROM PAID SEARCH
INCREASE IN PAID SEARCH CONVERSION RATE
INCREASE IN PHONE CALLS GENERATED FROM PAID SEARCH
INCREASE IN DEEP-LINKED LANDING PAGE TRAFFIC
"Choosing DealerFire as our partner has proven to be a great decision. We have lofty goals in our organization, and the technology and support they provide me and my team has been instrumental in our success."
- KRIS NIELSEN
ARISTOCRAT MOTORS, ECOMMERCE AND GUEST EXPERIENCE MANAGER