Category Archives: Digital Dealer

coronavirus automotive

COVID-19 and Automotive – What We Know, What’s Working and What’s Next

COVID-19 is quickly spreading through the country. As this happens, businesses deemed non-essential are shutting their doors to comply with state and national guidelines. This includes car dealerships.

Last week, we shared what dealers should be doing during the pandemic to keep business as normalized as possible. Now, we have more information on what’s happening, what’s working and what’s to come. Read the rest of this entry >>

Digital-Dealer-26-DealerFire-DealerSocket-Orlando-FL-2019

Want To Get Social at Digital Dealer? Check Out Our Featured Session!

Now that the dust from NADA San Francisco has settled, it’s onto the spring automotive digital gauntlet – starting with Digital Dealer 26 in Orlando. While DealerFire has always had a nice booth presence at the show, we’re especially excited to announce that we’ll also be sponsoring a featured speaking presentation!

What Can You Expect From Digital Dealer 26?

There are over 50 different automotive/digital-specific trade shows throughout the year. That type of variety is great, but it doesn’t allow for much content focus, especially for digital marketing. At Digital Dealer 26,  the sessions promise to promote digital marketing and advertising at the dealership, with a special focus on mobile optimization. Read the rest of this entry >>