Category Archives: SEO GO

Elevating Your Dealership’s Local SEO with Content Marketing

Search for “cars” on Google, and at the top of the results page, you’ll find a map that shows as many as three car dealerships within a few-mile radius. Conduct the same exact search from the other side of town, and you’ll find that the three listed dealerships are completely different.

The whole purpose of Google is to address searchers’ queries as quickly and efficiently as possible, and on the local level, the algorithm factors the searcher’s location into the results. In addition to showing businesses that are nearby, Google also wants to make sure that searchers have a positive experience at those businesses, so the search engine is selective when it comes to their results.

To determine the best businesses to list, Google looks at over 200 ranking signals to ensure that the results are the best that they can be. Many of these signals come directly from the businesses’ websites, but there are also several signals outside the websites that are considered, such as online directory listings, citations, backlinks and customer reviews to name a few.

google local 3 pack map results local automotive marketing

This Google map module is called the “Local 3-pack.”

As a dealership, you want to make sure that you are showing up in local searches, and doing so has all to do with building your local SEO. With over 200 ranking signals to consider, it is impossible to capitalize on them all, but what you can do is work on the ones that have been proven to boost site performance in the local sphere.

That is where content marketing comes into play. Read the rest of this entry >>

The Importance of a Multi-Faceted SEO Strategy

The Importance of a Multi-Faceted SEO Strategy

Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly-complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

But what exactly were these practices? Most of the old SEO techniques were attempts to game the system, and since the algorithms were simpler, it was easier to get quick results. There was a much stronger relationship between meta keywords, heading tags, and organic positions of a website. Of course, this meant sites with thin content and a high saturation of keywords outperformed sites with quality content in many instances. Thankfully, it’s no longer enough to simply create content for search engines. Read the rest of this entry >>

DealerFire SEO GO

New Site Launching? Make Sure Your SEO is Coming Along for the Ride

Moving to a new website provider – or even redesigning your current site – can be a scary thing in any industry. In the complex world of automotive websites, the intensity reaches another level.

Automotive dealer websites have a lot of moving parts. First and foremost, when you switch sites, you don’t want any lag in business. You rely on your site to engage customers and push valuable leads through in a timely manner. Any lapse could mean lost sales. And besides simply being live, you’ll want to make sure all pricing, incentives, rebates, forms, CTAs, CRM integration, inventory feeds – everything – is working properly so the transition is seamless to the customer and your internal processes.   Read the rest of this entry >>

Why Duplicate, SEO-First Website Content is Hurting Your Dealership

The internet has completely changed the ballgame for dealerships. Nowadays, getting people through the doors often requires getting them on the website first. That in itself can be a feat. Taking it to the next step and convincing those website visitors to buy a car from you ramps up the difficultly factor even more. 

However, with the right approach to the website contentyou can accomplish both in one fell swoop.  Read the rest of this entry >>

The Importance of GMB for Car Dealerships

Does the initialism GMB mean anything to your dealership?

If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.

So why exactly is GMB so important for dealerships? There are many reasons. Read the rest of this entry >>