Are Featured Snippets Good or Bad for Your Dealership’s Website?
Just about everyone hates going to the dentist, but we sure are glad we have them around when they are needed. And Google’s featured snippets are a lot like that dreaded appointment for a root canal.
Automotive SEO on Trial
It’s there on your bill, maybe in fine print. “SEO services”. The exact label may vary, but the reality is the same: money leaves the bank and “something” happens on the site that’s supposed to help you get more traffic and leads.
But what are you actually getting – results or swindled?
At DealerFire, we recognize the importance of attribution. If one area of marketing is doing well and another could use some help, it’s important to call that out. Even if your SEO strategy is top-notch, we want to give you the tools to prove it. SEO often seems amorphous and in a data-driven industry, it’s important that you have tangible reporting.
Let’s time travel. The year is 2003. Peter Jackson’s The Lord of the Rings film adaptations have closed out with the future-Academy-Award winning Return of the King, the Human Genome project has recently wrapped up after over a decade and the world-wide web is accessed with the help of a yellow running man icon and the shrill sounds of a dial-up modem. Read the rest of this entry
The ROI Payoff of a Consistent Content Strategy
Who Reads this Stuff?
“Nobody reads blogs these days!”
It’s a common sentiment we hear from dealers – and perhaps one you agree with as well. After all, it makes sense when we consider how blogs have commonly been used.
But a good blog is built around a proactive strategy – targeting high-traffic terms focused around automotive shoppers. The goal is to take customers from the search bar to the showroom, even though it’s often not instantaneous. People on your site may not be looking for your blog, but your blog can be a critical entry point for new prospective customers.
If those audible prompts aren’t something you regularly use to search, shop and interact online, you are about to be in the minority. By 2020, it has been forecasted that 50% of all online searches will be performed via voice search. Read the rest of this entry
Is Your Dealership’s Digital Marketing Strategy Taking Advantage of Holiday Seasons?
Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events.
How to Know If You Are Getting Something for Your Dealership SEO Investment
It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But, do you know if you’re actually getting something for your SEO investment?
Where Are Car Buyers Researching Vehicles in 2019?
Consumers spend the bulk of the buying process online, where resources for vehicle information and incentives is plentiful. The question is, what is your dealership doing to take control of the buying process?
“Content is king.” That’s one of those common SEO buzzwords used so often that it makes content marketers cringe when hearing it. That said, as clichéd as the phrase may be, it’s just as true today as it was when Bill Gates first coined the term in 1996.
But creating content isn’t the same as it was in 1996. It’s not even the same as it was 5 years ago. SEO is always changing, and your dealership’s customer base is changing along with it. So, in an ever-changing digital world, what should content look like and how do you create it? And we’re not just talking about what content marketing and SEO should look like in 2019, but also what it should look like in 2020 and beyond.