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Have a Happy Holiday Season With the Right Digital Strategy for Your Dealership

Is Your Dealership’s Digital Marketing Strategy Taking Advantage of Holiday Seasons? 

Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun, and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events. 

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Is You Car Dealership SEO Strategy Working?

How to Know If You Are Getting Something for Your Dealership SEO Investment

It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But, do you know if you’re actually getting something for your SEO investment?

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Creating Dealership Website Content for 2020 and Beyond 

“Content is king.” That’s one of those common SEO buzzwords used so often that it makes content marketers cringe when hearing it. That said, as clichéd as the phrase may be, it’s just as true today as it was when Bill Gates first coined the term in 1996.

But creating content isn’t the same as it was in 1996. It’s not even the same as it was 5 years ago. SEO is always changing, and your dealership’s customer base is changing along with it. So, in an ever-changing digital world, what should content look like and how do you create it? And we’re not just talking about what content marketing and SEO should look like in 2019, but also what it should look like in 2020 and beyond.

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Elevating Your Dealership’s Local SEO with Content Marketing

Search for “cars” on Google, and at the top of the results page, you’ll find a map that shows as many as three car dealerships within a few-mile radius. Conduct the same exact search from the other side of town, and you’ll find that the three listed dealerships are completely different.

The whole purpose of Google is to address searchers’ queries as quickly and efficiently as possible, and on the local level, the algorithm factors the searcher’s location into the results. In addition to showing businesses that are nearby, Google also wants to make sure that searchers have a positive experience at those businesses, so the search engine is selective when it comes to their results.

To determine the best businesses to list, Google looks at over 200 ranking signals to ensure that the results are the best that they can be. Many of these signals come directly from the businesses’ websites, but there are also several signals outside the websites that are considered, such as online directory listings, citations, backlinks and customer reviews to name a few.

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The Importance of a Multi-Faceted SEO Strategy

Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

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New Site Launching? Make Sure Your SEO is Coming Along for the Ride

Moving to a new website provider – or even redesigning your current site – can be a scary thing in any industry. In the complex world of automotive websites, the intensity reaches another level.

Automotive dealer websites have a lot of moving parts. First and foremost, when you switch sites, you don’t want any lag in business. You rely on your site to engage customers and push valuable leads through in a timely manner. Any lapse could mean lost sales. And besides simply being live, you’ll want to ensure all pricing, incentives, rebates, forms, CTAs, CRM integration, inventory feeds – everything – is working correctly so the transition is seamless to the customer and your internal processes.  

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Why Duplicate, SEO-First Website Content is Hurting Your Dealership

The internet has completely changed the ballgame for dealerships. Nowadays, getting people through the doors often requires getting them on the website first. That in itself can be a feat. Taking it to the next step and convincing those website visitors to buy a car from you increases the difficulty factor even more. 

However, with the right approach to the website contentyou can accomplish both in one fell swoop. 

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