Which CTAs work best on car dealership sites?

Best Call-to-Action buttons for dealership websites to boost engagement 

When it comes to dealership websites, call-to-action (CTA) buttons can make the difference between a casual browser and a lead. DealerFire helps dealerships optimize their websites with tools and strategies designed to increase engagement and conversions. Which CTAs work best on car dealership sites? The best CTAs are clear, relevant to the page content, and designed to guide customers through the buying journey. 

Match CTAs to the Page Content 

The most effective CTAs depend on the type of page the dealership is creating. For example: 

• Model pages: Visitors want quick access to what matters most. CTAs like “View Inventory” and “Schedule Test Drive” provide easy next steps. 
• Service pages: Buttons such as “Schedule Service” or “Get Service Specials” help customers book appointments right away. 
• Finance pages: Options like “Apply for Financing” or “Estimate Your Payment” build trust and move buyers closer to purchase. 

Use Action-Oriented Language 

Strong CTA text uses clear, concise, and action-focused words. Instead of vague terms like “Click Here”, effective CTAs tell users exactly what to do next, such as “Shop New Vehicles”, “Claim Offer”, or “Start Trade-In Appraisal”. 

Keep CTAs Highly Visible 

Placement and design matter as much as the words themselves. Dealership websites benefit from: 

• Above-the-fold placement so CTAs are seen without scrolling. 
• Contrasting colors that stand out from the background. 
• Mobile-friendly buttons that are easy to tap. 

Create a Sense of Urgency 

Encouraging customers to act quickly can help boost clicks. Phrases like “Claim Today’s Offer” or “Limited-Time Specials” create motivation while still feeling customer-friendly. 

Offer Multiple Pathways 

Not every shopper is at the same stage of the buying process. Having more than one CTA option—such as “Learn More”, “Build Your Deal”, and “Contact Us”—gives users flexibility and ensures they find a next step that fits their journey.