Many aren\u2019t sure how to answer that question. It\u2019s no surprise considering there isn\u2019t one correct way to measure SEO strategy success. It\u2019s going to vary from industry to industry and dealership to dealership. In fact, it can even vary from one webpage to another.<\/p>\n\n\n\n
How to Measure Digital Marketing Success<\/h3>\n\n\n\n
For example, when bidding for keywords in search ads, you would expect there to be a specific cost-per-click (CPC). You are spending a specific amount of money on that, and you\u2019ll want to know how much you are paying for one customer click or lead through that advertisement. When it comes to content marketing, however, the deliverables are different. Because website content works organically, you may not be able to rely on that specific CPC, and moreover, the desired results may take weeks or months to appear. The benefit, however, is that these results will last over the long-term rather than fading away after the short-term.<\/p>\n\n\n\n
[Read more: The Importance of a Multi-Faceted SEO Strategy<\/a>]<\/strong><\/p>\n\n\n\n Either way, the bottom line is you want to sell more cars, and although there is much more that goes into selling vehicles than just your digital strategy, you at least want to see that new potential customers are viewing your website inventory or getting in contact with you based on something they saw on the website.<\/p>\n\n\n\n Though landing pages focused on your inventory or sales are important parts of the digital strategy, the SEO of your website from a content marketing perspective really begins with a successful blog. The content posted to this blog may not be as sales-focused as other webpages, but it plays a critical role in gaining and maintaining SEO success long-term.<\/p>\n\n\n\n Because blogs are so versatile, there are many types of content that can be created for them. Generally speaking, however, the primary goals behind your website blog are to generate a consistent traffic flow and build brand awareness, helping to increase your domain authority over time (in other words, your standing in the eyes of Google).<\/p>\n\n\n\n Though a basic metric, consistent traffic to your blog, is a good indicator that the blog is doing its job. Because of the topics covered in your blog, many of the pageviews will be from areas across the country, and that is fine for this form of content marketing. Even when a blog post is targeted to your local audience and gets significant local traffic, such as on posts highlighting community events or dealership sponsorships, significant traffic coming through that blog post is still a sign of success. Again, the purpose behind your blog isn\u2019t necessarily to sell a vehicle\u2014it\u2019s to generate a healthy flow of consistent traffic for building your domain authority and increasing brand awareness, so getting this content visible and clicked on both nationally and locally is your focus.<\/p>\n\n\n\n Since your website blog is focused on building your domain authority and brand awareness, your custom landing pages can focus on attracting current car buyers to the site and guiding them along the buying process. This content should still be locally targeted, but you\u2019ll be less concerned on how much traffic is coming through these pages and more concerned on the quality of that traffic.<\/p>\n\n\n\n When users land on this page, are they leaving the website or are they clicking to view the inventory? If we want users to fill out a contact form on this page, are they doing so? Is this page attracting new website visitors through organic search or are these returning users continually coming back to this page?<\/p>\n\n\n\nWhat Makes a Blog Successful?<\/h4>\n\n\n\n
What Makes a Landing Page Successful?<\/h4>\n\n\n\n
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