{"id":279,"date":"2019-09-13T14:27:24","date_gmt":"2019-09-13T14:27:24","guid":{"rendered":"https:\/\/tt-blogs.dealerfire.com\/dealerfirecom\/?p=279"},"modified":"2023-12-06T15:31:29","modified_gmt":"2023-12-06T15:31:29","slug":"is-your-dealerships-digital-marketing-strategy-taking-advantage-of-holiday-seasons","status":"publish","type":"post","link":"https:\/\/www.dealerfire.com\/blog\/is-your-dealerships-digital-marketing-strategy-taking-advantage-of-holiday-seasons\/","title":{"rendered":"Have a Happy Holiday Season With the Right Digital Strategy for Your Dealership"},"content":{"rendered":"\n

Is Your Dealership\u2019s Digital Marketing Strategy Taking Advantage of Holiday Seasons?<\/span> <\/span><\/h2>\n\n\n\n

Even if the start of a new year isn\u2019t particularly important to you, New Year\u2019s Eve and New Year\u2019s Day are still pretty good excuses to throw a party, have some fun, and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events.\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n

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Whether it\u2019s a \u201cFall Into Savings\u201d event for <\/span>autumn<\/span> or a \u201cFreedom Ride\u201d sales event around the Fourth of July, the feel-good nature of holidays and the changing of the seasons makes for a great time to encourage buyers to save a little more on their next vehicle. As always, however, the trick is to take advantage of such opportunities when they are presented to you.<\/span> <\/span><\/p>\n\n\n\n

Thankfully, the creative capabilities available via digital marketing make this more accessible than ever. Better yet, you can take advantage of these holiday seasons even\u00a0when\u00a0you don\u2019t have a holiday-themed sales event currently running.\u00a0<\/span><\/p>\n\n\n\n

Holiday Blog Posts<\/span> Build Brand Awareness and Customer Relationships<\/span> <\/span><\/h3>\n\n\n\n

If you don\u2019t have a holiday-themed sales event happening, which\u00a0may\u00a0often be the case for holidays like Easter, Labor Day, Memorial Day, and others, you can still take advantage of the holiday season through your website content strategy.\u00a0<\/span><\/p>\n\n\n\n

An important thing to remember<\/span> regarding content marketing is that\u00a0not\u00a0every page\u00a0has\u00a0to be a sales pitch. For salespeople who are used to viewing each\u00a0customer interaction as an opportunity to sell a vehicle, this can be difficult to fully realize. But content marketing is just as much about educating and building brand awareness as it is about converting potential customers.\u00a0\u00a0\u00a0<\/span><\/p>\n\n\n\n

Holiday-themed blog posts are a great example of this. While model research pages on your website may be focused on educating potential buyers and leading them toward scheduling a test drive on a specific vehicle, these holiday blog posts aren\u2019t about making a sale at all. They are about building brand awareness and reaching people at the highest level of the <\/span>marketing<\/span> funnel. In fact, they do an excellent job of reaching buyers before they\u2019ve even expressed an interest in a new vehicle.<\/span> <\/span><\/p>\n\n\n\n

[Read more: <\/span><\/b>Lead customers down the sales funnel using content marketing to turn your website into a research hub<\/span><\/b><\/a>]<\/span><\/b> <\/span><\/p>\n\n\n\n

These blog posts are all about building that relationship with the community, and they do this by helping your audience locate Easter egg hunts in the area, find restaurants that are open on Thanksgiving, discover options for Independence Day fireworks shows, or find the best Christmas light displays in the area. None of this necessarily has anything to do with cars, and that\u2019s OK. While your model information pages are busy educating\u00a0buyers\u00a0who are actually looking to purchase a vehicle, these pages are attracting people within your local customer base<\/span>, building a relationship with your brand before they\u2019ve even realized they want or need a new car. When the time does come for that vehicle purchase, lease, or service, your dealership will be on their mind.\u00a0<\/span><\/p>\n\n\n\n

Moreover, these posts cover subjects that are important to those in your community, and therefore, they are some of the best traffic drivers to your website. In some cases, we\u2019re talking thousands of page views in a relatively short amount of time. Granted, many visitors will read the page and then leave, but if even 1% of those 1 \u2013 2,000 visitors\u00a0go\u00a0on to check out your online inventory or buy a vehicle from you later on, that\u2019s a great return on your investment.\u00a0<\/span><\/p>\n\n\n\n

[Read more: <\/span><\/b>Elevating Your Dealership\u2019s Local SEO With Content Marketing<\/span><\/b><\/a>]<\/span><\/b> <\/span><\/p>\n\n\n\n

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Digital Marketing for Holiday Sales Events<\/span> <\/span><\/h3>\n\n\n\n

Holiday Sale Content Marketing for Your Dealership<\/span> <\/span><\/h4>\n\n\n\n

When you do have holiday sales happening,\u00a0it may be appropriate to link\u00a0those types of community posts to\u00a0a sales event page. For example,\u00a0if you have a blog post about the best Black Friday deals in the area\u00a0and you\u2019re running a Black Friday sale, it makes sense to\u00a0include a link to those sale\u00a0details in your blog post.\u00a0\u00a0<\/span><\/p>\n\n\n\n

Again, it doesn\u2019t have to be, and really shouldn\u2019t be, a sales pitch. It\u2019s an opportunity for those already looking to take advantage of holiday savings to learn about ways they can save on a new vehicle as well. The gifting season around\u00a0Christmas time\u00a0is\u00a0great for this, as buyers sometimes consider big-ticket gift items for their loved ones.\u00a0\u00a0<\/span><\/p>\n\n\n\n

Another benefit of taking advantage of holidays throughout the year is that holidays create a sense of urgency. After all, holidays only last for one day, or in the case of Memorial Day and Labor Day weekends, just a few days. Even when the incentives last the full month, a digital marketing strategy that reflects the upcoming holiday helps\u00a0instill that \u201climited-time offer\u201d feeling and pushes home the fact that those\u00a0particular offers\u00a0are holiday specials and won\u2019t last long.\u00a0<\/span><\/p>\n\n\n\n

Holiday Sale PPC for Your Dealership<\/span> <\/span><\/h4>\n\n\n\n

Now, that\u2019s the organic side of things. <\/span>On the PPC side, <\/span>you absolutely should take advantage of the holiday season, but your approach will be different. Rather than building that brand relationship and reaching people before they\u2019ve necessarily started their new car search, you\u2019ll be targeting buyers who are ripe and ready to take advantage of that special holiday sale. This means less effort is put into trying to meet customers where they are at and more effort is put into advertising those specific offers in a way that is enticing.<\/span> <\/span><\/p>\n\n\n\n

These ads absolutely should make use of the holiday season with appropriately themed graphics. Holiday visuals\u00a0will be far\u00a0more appealing\u00a0than the more generic design that people see in ads throughout the rest of the year.\u00a0\u00a0<\/span><\/p>\n\n\n\n

You\u2019ll also want to utilize social media during the holiday season. Organic social posts are great, but it’s worth putting a little bit more of your advertising budget into Facebook ads. The strategy is similar… create appealing holiday-themed graphics that jump out to users and create a sense of urgency… but you\u2019ll be able to meet people on their favorite social media platform. And again, that visual appeal that comes with Christmas or Fourth of July-themed graphics makes for enticing clicks.\u00a0<\/span><\/p>\n\n\n\n

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Ways to Finish Out 2019<\/span> <\/span><\/h3>\n\n\n\n

So, with just a few months remaining in 2019, what can you do to take advantage of the changing of the seasons and the holidays that are approaching. Well, autumn is a massive opportunity for your organic content marketing. Again, not every piece of content\u00a0has to\u00a0be a sales pitch. On your website blog, you can write about things your community cares about this time of year, including peak fall foliage times, apple orchards, pumpkin picking, corn mazes, and Halloween trick-or-treating times in your city. This content can bring massive amounts of traffic to the website, building that brand relationship and potential future customers.\u00a0\u00a0<\/span><\/p>\n\n\n\n

As we near Thanksgiving and Christmas, you\u2019ll want to kick things into high gear. For example, present your best offers as Black Friday specials, create that urgency, and then advertise those deals with Black Friday-themed graphics in your display ads and Facebook ads. Then, use your organic content strategy to reach people who may not see those ads or who may not have started their vehicle research process yet through a blog post highlighting the best Black Friday deals in your area (including your fantastic new car deals).\u00a0<\/span><\/p>\n\n\n\n

These are just a few ideas, but with the right team handling your digital marketing, the opportunities during the holiday season are almost endless. Find that team by scheduling your digital marketing demo with\u00a0DealerFire.\u00a0<\/span><\/p>\n\n\n\n

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Get Creative With a DealerFire Digital Marketing Demo<\/a> <\/strong><\/em><\/p>\n\n\n\n

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Is Your Dealership\u2019s Digital Marketing Strategy Taking Advantage of Holiday Seasons?  Even if the start of a new year isn\u2019t particularly important to you, New Year\u2019s Eve and New Year\u2019s Day are still pretty good excuses to throw a party, have some fun, and relieve some stress. In the automotive world, holiday seasons throughout the […]<\/p>\n","protected":false},"author":114,"featured_media":671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,20],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n