{"id":370,"date":"2019-12-02T19:41:05","date_gmt":"2019-12-02T19:41:05","guid":{"rendered":"https:\/\/tt-blogs.dealerfire.com\/dealerfirecom\/?p=370"},"modified":"2023-12-06T16:12:56","modified_gmt":"2023-12-06T16:12:56","slug":"are-featured-snippets-good-or-bad-for-your-dealerships-website","status":"publish","type":"post","link":"https:\/\/www.dealerfire.com\/blog\/are-featured-snippets-good-or-bad-for-your-dealerships-website\/","title":{"rendered":"How to Create Value From Acquiring and Owning Featured Snippets in Google"},"content":{"rendered":"\n

Are Featured Snippets Good or Bad for Your Dealership\u2019s Website?<\/span> <\/span><\/h2>\n\n\n\n

Just about everyone hates going to the dentist, but we sure are glad we have them around when they are needed. And Google\u2019s featured snippets are a lot like that dreaded appointment for a root canal.<\/span> <\/span><\/p>\n\n\n\n\n\n\n\n

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The ideal alternative would be that everyone and their teeth remain eternally healthy, but that isn\u2019t the world we live in. Oral health issues are just harsh realities that everyone must face. And just like a visit to the dentist, in Google\u2019s digital world, the harsh reality is that featured snippets do exist and must sometimes be sought after.<\/span> <\/span><\/p>\n\n\n\n

For those unfamiliar with this idea, featured snippets pull content from a webpage that concisely answers the user’s search query and displays it in the form of a paragraph, bullet point, or table at the very top of the search results. Since featured snippets are separate from the usual list of website\u00a0links, this unique position in the\u00a0search engine\u00a0results page (SERP) is known as position zero. A link to the webpage containing that content will be provided with the snippet, as well as within the list of organic website link results.\u00a0<\/span><\/p>\n\n\n\n

As digital marketers, and as businesses that rely on traffic from Google users, none of us <\/span>want<\/span><\/i> to rely on featured snippets. Sure, they enhance Google as a product and therefore benefit Google users, but for websites trying to pull in <\/span>organic<\/span> traffic, featured snippets can result in fewer webpage visits since the search query is answered up front without the user needing to click into a website. But again, the harsh reality is that we <\/span>need<\/span><\/i> to rely on featured snippets if we are to remain competitive in the digital space.<\/span> <\/span><\/p>\n\n\n\n

There is some value to be found in featured snippets, and it comes from the simple fact that you <\/span>have to<\/span> be competing for featured snippets in order to maximize your visibility in search. If you don\u2019t own the featured snippet, then someone else will. In the end, you don\u2019t want to be the one left out.<\/span> <\/span><\/p>\n\n\n\n

The Necessary Evil of Featured Snippets<\/span> <\/span><\/h3>\n\n\n\n

As you can imagine, even though a link to the webpage is provided, there will be users who immediately have their search query answered and have no reason to click on the link. That can mean a lower potential click-through rate (CTR) for your webpage. But remember how we said you don\u2019t want to be the one left out when it comes to featured snippets? That\u2019s because even though featured snippets create CTR concerns for\u00a0pages\u00a0with snippets, the CTR outlook is far more abysmal for websites that don\u2019t own the featured snippet.\u00a0<\/span><\/p>\n\n\n\n

In addition to making your webpage more visible in the SERP, owning a <\/span>featured snippet<\/span> also gives your result a higher authority in the SERP due to the fact that it has been picked out as the best answer to a given search query. Again, this makes the snippet a more appealing click than the organic results further down the page.<\/span> <\/span><\/p>\n\n\n\n

How Often Does Google Use Featured Snippets?<\/span> <\/span><\/h4>\n\n\n\n

Exactly how often are featured snippets appearing in search results? According to\u00a0<\/strong><\/span>recently published data from Moz<\/span><\/strong><\/a>, 23% of all search results include one, and we wouldn\u2019t be surprised to see that number continue growing,\u00a0just as it has for the past few years.\u00a0\u00a0<\/span><\/p>\n\n\n\n

With almost a quarter of every SERP displaying a featured snippet these days, you\u2019re going to want a piece of that pie. Moreover, you really can\u2019t avoid competing for that piece of the pie, as not doing <\/span>so <\/span>mean<\/span>s<\/span> effectively removing yourself from the competition for a quarter of the keywords that may be vital to your website\u2019s organic search success.<\/span> <\/span><\/p>\n\n\n\n

How <\/span>Your Dealership Website Can<\/span> Get <\/span>Its Very Own<\/span> Featured Snippet<\/span> <\/span><\/h3>\n\n\n\n

So, it should be clear by now that you want to obtain these featured snippets with your website content. If you don\u2019t, your competitors will, and you don\u2019t want to so easily give your competition the kind of visibility and authority featured snippets provide.<\/span> <\/span><\/p>\n\n\n\n

But acquiring featured snippets\u00a0isn\u2019t as easy as just telling Google you want to show up in position zero. They aren\u2019t ads, so you can\u2019t pay for them. Instead, they require careful crafting of the content on a given webpage and targeting of keywords that have a higher likelihood of displaying a featured snippet.\u00a0<\/span><\/p>\n\n\n\n

It takes skill and experience to do this effectively, and even then, there are no guarantees. But here is <\/span>DealerFire\u2019s quick-tip guide<\/span> to how you can attempt to gain these featured snippets for your website:<\/span> <\/span><\/p>\n\n\n\n