Why Google My Business Matters <\/h3>\n\n\n\n![\"a](\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/12\/04163328\/PeopleoncarB_B.jpg\")
<\/figure><\/div>\n\n\n\nNot only will your customers be happy about the convenience your Google My Business\u00a0(GMB)\u00a0listing gave them while they tried to look you up\u2014and\u00a0in turn possibly\u00a0reward you with their business\u2014but Google also looks favorably upon companies using this feature. When it comes to SEO<\/a>, <\/strong>you\u00a0want\u00a0Google to be giving you the thumbs up.\u00a0A verified GMB presence will put you on the map\u2014literally\u2014with your business\u00a0having better odds of\u00a0showing up in search results and map results, which is ideal for local customers.\u00a0<\/p>\n\n\n\nWe\u2019ve gone over some of the\u00a0things you can do with Google My Business<\/a>, <\/strong>and we want to dig deeper into how you can see\u00a0the positive results of your GMB listing\u00a0as well as what\u00a0DealerFire\u00a0can do to make your listing remain relevant and vital to consumers\u2019 car-buying experiences.\u00a0<\/p>\n\n\n\nWhat DealerFire Can Offer Your Dealership with Google My Business <\/h3>\n\n\n\n
Dealers are able to have three Google My Business listings: Sales, Service, and Parts. Once these listings are claimed and verified, DealerFire can help your dealership set up, maintain, and update your Google My Business listing, keeping you in good SEO standing and helping to ensure shoppers in your area remain informed. <\/p>\n\n\n\n
When your business hours change for whatever reason, even if just temporarily, we can get your listing updated to reflect the\u00a0correct\u00a0hours.\u00a0This\u00a0became especially important during the COVID-19 crisis<\/a> <\/strong>as businesses\u00a0closed\u00a0or adjusted their hours. Customers rely on their Google search\u00a0results\u00a0to provide accurate and updated\u00a0information. Alerting your customers\u00a0to\u00a0closures or adjusted business hours is vital.\u00a0<\/p>\n\n\n\nIf you have a new special going on in any given month, we\u2019ll create a graphic and make a post about it, which can drive customers directly to your website as well as display that post like an advertisement on the search engine results page. DealerFire will upload new posts 3-5 times per month, whether it\u2019s new sales, new models in stock, events at your dealership, or anything else to spotlight what\u2019s current. Google\u2019s categories for these posts include Add Update, Add Event, Add Offer, and Add Product. These GMB posts not only alert people of the goings-on at your dealership right from the search engine results page, but they can also increase traffic to your website and potentially increase leads. <\/p>\n\n\n\n
Your Google My Business listing also includes the opportunity to share photos from your dealership. Some of these are generated by customers, but the listing owner and manager may add photos as well, which is another service DealerFire can provide. <\/p>\n\n\n\n
Measuring Success and Results on Google My Business <\/h3>\n\n\n\n
Obviously, it is important to see results from all of this, and the GMB Insights page within the dashboard provides data that demonstrates just how often and for what reasons searchers are engaging with your listing, which we can use to guide our strategy. We can even look at the views and clicks of GMB posts, as well as track which posts led to which pages with UTM tracking in Google Analytics. <\/p>\n\n\n\n
If you want to know what queries are bringing searchers to your GMB listing, the Insights page provides answers. Optimized GMB listings can make your dealership show up for a\u00a0variety of\u00a0search terms. We\u2019re talking in the hundreds or potentially thousands of different unique queries, including the OEM brand name, the specific dealership name,\u00a0\u201c(make) (model) for sale,\u201d\u00a0\u201c(brand name)\u00a0near me,\u201d \u201c(dealership name) (city) (state),\u201d and even your dealership name plugged in with a nearby city.\u00a0The Insights page can provide specific numbers on which search terms were used, how many\u00a0times, and\u00a0listed\u00a0in the order of most-common to least-common search terms.\u00a0Three optimized listings\u2014Sales, Service, and Parts\u2014can make you appear for\u00a0many\u00a0related terms\u00a0being searched for each aspect of your dealership.\u00a0<\/p>\n\n\n\n
The GMB Insights area can also\u00a0provide\u00a0information on how many viewers your listing is getting overall in Search and in Maps. Furthermore, you can see how many\u00a0people visited your site from your listing which,\u00a0like\u00a0paid ads,\u00a0you can consider another\u00a0use to measure\u00a0click-through rate (CTR).\u00a0The\u00a0first\u00a0image\u00a0below\u00a0shows about 62,200 views of this dealership\u00a0GMB listing\u00a0between May 26, 2020, and June 20, 2020, with about\u00a02,180 site visits.\u00a0That\u2019s\u00a0a\u00a0CTR\u00a0of 3.50%, which is a solid rate\u00a0considering that, according to Google, a good CTR on their search network is\u00a0generally around\u00a01% or higher for paid ads.\u00a0It can get even higher sometimes, with the\u00a0second image below\u00a0demonstrating\u00a0a CTR of 17.74% with its 32,300 total views and 5,730 site visits\u00a0during the same\u00a0time period.\u00a0<\/p>\n\n\n\n
It is important to have an up-to-date and accurate listing on Google My Business in order to inform your customers about basic operations as well as what\u2019s currently happening at your dealership.\u00a0DealerFire\u00a0can assist you with this and deliver clear results which we can track thanks to Google\u2019s Insights page and other tools. If\u00a0you would like to learn more<\/strong><\/a> about how we can provide GMB services for your dealership, please contact us today.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"How Can DealerFire Help Dealerships with Google My Business? You\u2019re just about ready to run out for an errand when you realize you aren\u2019t even sure if the place you need to\u00a0visit\u00a0is open. You pull out your phone and Google the name of the establishment, and\u00a0right on the search engine results page\u00a0you are greeted with the name […]<\/p>\n","protected":false},"author":180,"featured_media":634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,19],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n
<\/figure><\/div>\n\n\n\nNot only will your customers be happy about the convenience your Google My Business\u00a0(GMB)\u00a0listing gave them while they tried to look you up\u2014and\u00a0in turn possibly\u00a0reward you with their business\u2014but Google also looks favorably upon companies using this feature. When it comes to SEO<\/a>, <\/strong>you\u00a0want\u00a0Google to be giving you the thumbs up.\u00a0A verified GMB presence will put you on the map\u2014literally\u2014with your business\u00a0having better odds of\u00a0showing up in search results and map results, which is ideal for local customers.\u00a0<\/p>\n\n\n\n We\u2019ve gone over some of the\u00a0things you can do with Google My Business<\/a>, <\/strong>and we want to dig deeper into how you can see\u00a0the positive results of your GMB listing\u00a0as well as what\u00a0DealerFire\u00a0can do to make your listing remain relevant and vital to consumers\u2019 car-buying experiences.\u00a0<\/p>\n\n\n\n Dealers are able to have three Google My Business listings: Sales, Service, and Parts. Once these listings are claimed and verified, DealerFire can help your dealership set up, maintain, and update your Google My Business listing, keeping you in good SEO standing and helping to ensure shoppers in your area remain informed. <\/p>\n\n\n\n When your business hours change for whatever reason, even if just temporarily, we can get your listing updated to reflect the\u00a0correct\u00a0hours.\u00a0This\u00a0became especially important during the COVID-19 crisis<\/a> <\/strong>as businesses\u00a0closed\u00a0or adjusted their hours. Customers rely on their Google search\u00a0results\u00a0to provide accurate and updated\u00a0information. Alerting your customers\u00a0to\u00a0closures or adjusted business hours is vital.\u00a0<\/p>\n\n\n\n If you have a new special going on in any given month, we\u2019ll create a graphic and make a post about it, which can drive customers directly to your website as well as display that post like an advertisement on the search engine results page. DealerFire will upload new posts 3-5 times per month, whether it\u2019s new sales, new models in stock, events at your dealership, or anything else to spotlight what\u2019s current. Google\u2019s categories for these posts include Add Update, Add Event, Add Offer, and Add Product. These GMB posts not only alert people of the goings-on at your dealership right from the search engine results page, but they can also increase traffic to your website and potentially increase leads. <\/p>\n\n\n\n Your Google My Business listing also includes the opportunity to share photos from your dealership. Some of these are generated by customers, but the listing owner and manager may add photos as well, which is another service DealerFire can provide. <\/p>\n\n\n\n Obviously, it is important to see results from all of this, and the GMB Insights page within the dashboard provides data that demonstrates just how often and for what reasons searchers are engaging with your listing, which we can use to guide our strategy. We can even look at the views and clicks of GMB posts, as well as track which posts led to which pages with UTM tracking in Google Analytics. <\/p>\n\n\n\n If you want to know what queries are bringing searchers to your GMB listing, the Insights page provides answers. Optimized GMB listings can make your dealership show up for a\u00a0variety of\u00a0search terms. We\u2019re talking in the hundreds or potentially thousands of different unique queries, including the OEM brand name, the specific dealership name,\u00a0\u201c(make) (model) for sale,\u201d\u00a0\u201c(brand name)\u00a0near me,\u201d \u201c(dealership name) (city) (state),\u201d and even your dealership name plugged in with a nearby city.\u00a0The Insights page can provide specific numbers on which search terms were used, how many\u00a0times, and\u00a0listed\u00a0in the order of most-common to least-common search terms.\u00a0Three optimized listings\u2014Sales, Service, and Parts\u2014can make you appear for\u00a0many\u00a0related terms\u00a0being searched for each aspect of your dealership.\u00a0<\/p>\n\n\n\n The GMB Insights area can also\u00a0provide\u00a0information on how many viewers your listing is getting overall in Search and in Maps. Furthermore, you can see how many\u00a0people visited your site from your listing which,\u00a0like\u00a0paid ads,\u00a0you can consider another\u00a0use to measure\u00a0click-through rate (CTR).\u00a0The\u00a0first\u00a0image\u00a0below\u00a0shows about 62,200 views of this dealership\u00a0GMB listing\u00a0between May 26, 2020, and June 20, 2020, with about\u00a02,180 site visits.\u00a0That\u2019s\u00a0a\u00a0CTR\u00a0of 3.50%, which is a solid rate\u00a0considering that, according to Google, a good CTR on their search network is\u00a0generally around\u00a01% or higher for paid ads.\u00a0It can get even higher sometimes, with the\u00a0second image below\u00a0demonstrating\u00a0a CTR of 17.74% with its 32,300 total views and 5,730 site visits\u00a0during the same\u00a0time period.\u00a0<\/p>\n\n\n\n It is important to have an up-to-date and accurate listing on Google My Business in order to inform your customers about basic operations as well as what\u2019s currently happening at your dealership.\u00a0DealerFire\u00a0can assist you with this and deliver clear results which we can track thanks to Google\u2019s Insights page and other tools. If\u00a0you would like to learn more<\/strong><\/a> about how we can provide GMB services for your dealership, please contact us today.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" How Can DealerFire Help Dealerships with Google My Business? You\u2019re just about ready to run out for an errand when you realize you aren\u2019t even sure if the place you need to\u00a0visit\u00a0is open. You pull out your phone and Google the name of the establishment, and\u00a0right on the search engine results page\u00a0you are greeted with the name […]<\/p>\n","protected":false},"author":180,"featured_media":634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,19],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\nWhat DealerFire Can Offer Your Dealership with Google My Business <\/h3>\n\n\n\n
Measuring Success and Results on Google My Business <\/h3>\n\n\n\n