
{"id":627,"date":"2023-11-30T19:42:02","date_gmt":"2023-11-30T19:42:02","guid":{"rendered":"https:\/\/tt-blogs.dealerfire.com\/dealerfirecom\/?p=627"},"modified":"2023-11-30T19:42:03","modified_gmt":"2023-11-30T19:42:03","slug":"the-importance-of-highlighting-ev-inventory-on-your-website","status":"publish","type":"post","link":"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/","title":{"rendered":"The importance of highlighting EV inventory on your website"},"content":{"rendered":"\n<h2><span data-contrast=\"auto\">Why more drivers are adopting electric vehicles <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">In the fast-paced world of automotive technology, the shift towards electric vehicles (EVs) is gaining momentum. While many states embrace clean energy, three states stand out for their innovative approach to accelerating EV adoption\u2014Colorado, Vermont, and California. Let&#8217;s explore how these states drive change by implementing scrappage programs that encourage the transition from gas-guzzlers to environmentally friendly electric vehicles. With programs like these, more drivers are adopting electric vehicles, making it more important than ever to highlight EV inventory on your website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/responsive-automotive-websites\">Learn about our websites<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/automotive-digital-marketing\">Learn about digital marketing<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<div class=\"wp-block-columns has-white-color has-vivid-red-background-color has-text-color has-background\">\n<div class=\"wp-block-column\">\n<h3><span data-contrast=\"auto\">Colorado rebate program for EV adoption<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Colorado promotes clean transportation through its Vehicle Exchange Program. In the most recent quarter, Colorado drivers purchased 9,446 electric vehicles, with 45 participants benefiting from the scrappage program. The program offers rebates of up to $6,000 to those who trade in their combustion-engine cars for a new EV. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><span data-contrast=\"auto\">Vermont green incentive for surrendering a gas-powered car<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Vermont implemented a scrappage program in 2021, offering a $5,000 reward for surrendering a clunker. This incentive can be used to purchase new or used electric vehicles, including bicycles and motorcycles. The program is designed to accelerate fleet turnover, a crucial factor in achieving climate targets. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><span data-contrast=\"auto\">California EV, ride-share, and public transportation incentives<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">In 2014, California authorized a scrappage program. The state offers substantial incentives, providing up to $9,500 for those buying an EV and additional support for those opting for ride-sharing or public transportation. These incentives, combined with federal and local rebates, make EV ownership more accessible to a broader range of income levels.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"395\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30193045\/E6-Ford_Public-Charging_A1_o-1024x395.jpg\" alt=\"An electric vehicle charger plugged into a Ford car\" class=\"wp-image-630\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30193045\/E6-Ford_Public-Charging_A1_o-1024x395.jpg 1024w, https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30193045\/E6-Ford_Public-Charging_A1_o-300x116.jpg 300w, https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30193045\/E6-Ford_Public-Charging_A1_o-768x296.jpg 768w, https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30193045\/E6-Ford_Public-Charging_A1_o.jpg 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><span data-contrast=\"auto\">How dealerships can increase their electric vehicle sales<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Dealerships are in a unique position to help foster EV adoption. Informing the public about EV tax breaks, cash-for-clunkers programs, and EV discounts is an excellent way for dealerships to promote green driving. A dealership website can play a big role in getting the message out. Here\u2019s how DealerFire can help:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Our fast, user-friendly websites can provide separate EV inventories with pricing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">DealerFire website homepages can advertise tax credits, government programs, or anything else the dealership wants to promote.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Optional blog pages can draw in relevant traffic and target EV buyers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">And more! Contact us to see how your dealership can increase its EV sales with digital marketing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/blog\/will-vehicle-prices-decrease-or-increase-in-2024\/\">Are vehicle prices increasing?<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/blog\/are-dealership-inventories-on-the-rise-in-2023\/\">Are inventories increasing?<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Why more drivers are adopting electric vehicles &nbsp; In the fast-paced world of automotive technology, the shift towards electric vehicles (EVs) is gaining momentum. While many states embrace clean energy, three states stand out for their innovative approach to accelerating EV adoption\u2014Colorado, Vermont, and California. Let&#8217;s explore how these states drive change by implementing scrappage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Click here to learn about the importance of highlighting EV inventory on your website and why more drivers are adopting electric vehicles.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The importance of highlighting EV inventory on your website - DealerFire Blog\" \/>\n<meta property=\"og:description\" content=\"Click here to learn about the importance of highlighting EV inventory on your website and why more drivers are adopting electric vehicles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"DealerFire Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T19:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-30T19:42:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30192737\/E6-EVchargersA_B.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1038\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dealerfire.com\/blog\/#website\",\"url\":\"https:\/\/www.dealerfire.com\/blog\/\",\"name\":\"DealerFire Blog\",\"description\":\"Official Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.dealerfire.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30192737\/E6-EVchargersA_B.jpg\",\"contentUrl\":\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/11\/30192737\/E6-EVchargersA_B.jpg\",\"width\":1038,\"height\":400,\"caption\":\"Two green electric vehicle chargers in public\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/#webpage\",\"url\":\"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/\",\"name\":\"The importance of highlighting EV inventory on your website - 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