{"id":846,"date":"2024-05-24T16:08:25","date_gmt":"2024-05-24T16:08:25","guid":{"rendered":"https:\/\/tt-blogs.dealerfire.com\/dealerfirecom\/?p=846"},"modified":"2024-05-24T16:08:26","modified_gmt":"2024-05-24T16:08:26","slug":"what-dealership-website-provider-offers-geo-fencing-and-targeting","status":"publish","type":"post","link":"https:\/\/www.dealerfire.com\/blog\/what-dealership-website-provider-offers-geo-fencing-and-targeting\/","title":{"rendered":"What dealership website provider offers geo-fencing and targeting?"},"content":{"rendered":"\n<h2><span data-contrast=\"auto\">DealerFire marketing targets new customers in your area<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Have you ever wished your dealership website could speak directly to people in your area who are ready to buy a car? Imagine showing special offers and highlighting the perfect vehicle to someone browsing your site from a competitor&#8217;s showroom or enticing nearby residents with irresistible deals. Well, stop dreaming and start targeting with geo-fencing. What dealership website provider offers geo-fencing and targeting? DealerFire marketing targets new customers in your area with the latest industry technology.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/responsive-automotive-websites\">Learn about our websites<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/automotive-digital-marketing\">Learn about digital marketing<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<h3><span data-contrast=\"auto\">What is geo-fencing, and how does it work for dealerships?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Geo-fencing is a powerful marketing tool that utilizes location data to target specific audiences. In the context of dealerships, it allows you to create virtual boundaries around areas of interest. When a potential customer with their location services enabled enters your defined zone, they can be served targeted ads or website content tailored to their location and potential needs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Imagine someone browsing their phone near a competitor&#8217;s showroom. With geo-fencing, your dealership website can appear as a sponsored ad showcasing your best deals or a specific car model that rivals what they might be considering at the competitor&#8217;s lot.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"395\" src=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/12\/05201934\/E6-PeoplewithlaptopA_O-1024x395.jpg\" alt=\"two people looking at a white laptop together\" class=\"wp-image-734\" srcset=\"https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/12\/05201934\/E6-PeoplewithlaptopA_O-1024x395.jpg 1024w, https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/12\/05201934\/E6-PeoplewithlaptopA_O-300x116.jpg 300w, https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/12\/05201934\/E6-PeoplewithlaptopA_O-768x296.jpg 768w, https:\/\/cdn-ds.com\/blogs-media\/sites\/89\/2023\/12\/05201934\/E6-PeoplewithlaptopA_O.jpg 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><span data-contrast=\"auto\">What are the benefits of using geo-fencing for your dealership website?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Geo-fencing offers a multitude of benefits for dealerships looking to attract local customers:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Highly targeted marketing:<\/span><\/b><span data-contrast=\"auto\"> Reach potential buyers who are already showing car-buying interest in your local market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Increased website traffic:<\/span><\/b><span data-contrast=\"auto\"> Attract new visitors to your dealership website through targeted advertising.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Personalized content:<\/span><\/b><span data-contrast=\"auto\"> Showcase specific offers or vehicles relevant to the user&#8217;s location and browsing habits.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Improved conversion rates:<\/span><\/b><span data-contrast=\"auto\"> Target in-market customers with compelling offers, leading to a higher chance of a sale.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Measurable results:<\/span><\/b><span data-contrast=\"auto\"> Track the effectiveness of your geo-fencing campaigns and adjust strategies for optimal results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/li><\/ul>\n\n\n\n<p><span data-contrast=\"auto\">By leveraging geo-fencing technology, DealerFire marketing empowers dealerships to become hyper-local in their marketing efforts, reaching qualified leads and driving sales right in their backyard.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/blog\/the-importance-of-highlighting-ev-inventory-on-your-website\/\">The importance of highlighting EV inventory on your website<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<h3><span data-contrast=\"auto\">Draw in more local traffic with SEO content<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/h3>\n\n\n\n<p><span data-contrast=\"auto\">Our websites also offer search engine optimized (SEO) content, including blogs and landing pages. Use these to answer frequently asked questions for your customers and stay engaged with local events.\u00a0<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/blog\/the-benefits-of-a-blog-for-a-community-involved-dealership\/\">Blogs benefits<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background\" href=\"https:\/\/www.dealerfire.com\/blog\/what-does-it-mean-for-a-dealership-website-to-be-fully-responsive\/\">Fully-responsive websites<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color is-style-default\"\/>\n","protected":false},"excerpt":{"rendered":"<p>DealerFire marketing targets new customers in your area&nbsp; Have you ever wished your dealership website could speak directly to people in your area who are ready to buy a car? Imagine showing special offers and highlighting the perfect vehicle to someone browsing your site from a competitor&#8217;s showroom or enticing nearby residents with irresistible deals. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What dealership website provider offers geo-fencing and targeting? Click here to learn how DealerFire marketing targets new customers.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dealerfire.com\/blog\/what-dealership-website-provider-offers-geo-fencing-and-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What dealership website provider offers geo-fencing and targeting? - DealerFire Blog\" \/>\n<meta property=\"og:description\" content=\"What dealership website provider offers geo-fencing and targeting? 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