{"id":940,"date":"2025-05-29T15:53:15","date_gmt":"2025-05-29T15:53:15","guid":{"rendered":"https:\/\/tt-blogs.dealerfire.com\/dealerfirecom\/?p=940"},"modified":"2025-05-29T15:53:16","modified_gmt":"2025-05-29T15:53:16","slug":"how-do-i-set-up-tracking-for-website-conversions","status":"publish","type":"post","link":"https:\/\/www.dealerfire.com\/blog\/how-do-i-set-up-tracking-for-website-conversions\/","title":{"rendered":"How do I set up tracking for website conversions?"},"content":{"rendered":"\n

Setting up conversion tracking to measure dealership website success<\/span> <\/span><\/h2>\n\n\n\n

If you want to know whether your dealership website is actually working, you need to track conversions. Whether it’s form submissions, phone calls, or clicks to a digital retailing tool, conversions show you how well your site turns visitors into leads.\u00a0But how do you set up tracking for website conversions? That\u2019s where Google Analytics comes in.\u00a0Below, we\u2019ll walk you through setting up conversion tracking to measure dealership website success\u2014and how DealerFire\u2019s SEO team can handle the setup for you.\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n

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What is a conversion?<\/span><\/b> <\/span><\/h3>\n\n\n\n

In the digital world, a conversion is any action that represents progress toward a business goal. For dealerships, this usually means:\u00a0<\/span><\/p>\n\n\n\n