WHY IT'S IMPORTANT

DealerFire websites are now certified for Nissan dealers in the United States. Enrollment is open now! Innovation and cutting edge design - it's part of the Nissan philosophy. It's this philosophy that makes us a perfect partner for Nissan dealers, as we believe in craftsmanship and specific attention to detail.

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DealerFire websites and PrecisePrice digital retail products are now certified for Genesis dealers in the United States. Enrollment is open now!

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PrecisePrice customers can now enable price rules that are applied specifically to certain deal types and sceanrios.

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ePrice unlock has become a very popular feature among car dealers, and now it's even more accurate by requiring users to validate their contact info before receiving access to pricing and discounts. 

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PrecisePrice customers have added flexibility by enabling the ability to add a deal specific discount to a customer's payment. Much faster and easier than having to change inventory at the source.

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Engine6 is now translated! Starting in March, we are offering custom Spanish translations for our customers as a managed platform service.

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Users can now filter by 'clean' vehicle history reports by integrating CarFax One Owner values.

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A recent off-shoot of PrecisePrice, at-home test drives allows users to schedule a test drive at a specific location, as opposed to the dealership.

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Strategic Growth Managers (SGM) have now been added to the Platinum package offering of PrecisePrice for in-store install and training, as well as monthly visits and process reviews.

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We recently connected DealerFire's Web Text module with DealerSocket CRM's SocketTalk SMS/MMS texting service. Now, website users can request a text message from the dealership and automatically opt-in to receiving text messages directly from the CRM. This is a no-cost enhancement for any CRM + DF website customers. 

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We've added even more functionality to our Ignite Price Rules module, including active/inactive toggles, VIN-specific filters, rule duplication, and priority sorting order. Our customers will notice these enhancements go into effect today and can begin using them ASAP.

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DealerFire's ADA Accessibility partner, AudioEye, has released new enhancements to their Visual Toolkit, including 48 hour activation, voice reader, contrast optimization, and more. 

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Recently, DealerFire and PrecisePrice were certified in the new Hyundai Digital Program. Beginning March 1, 2020, the same two products will also join the new Genesis Digital Program, so dealers can experience the award-winning functionality of both websites and digital retail. 

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Menus can sometimes get quite cluttered when creating your own content. With our new menu link configuration, you can create custom links with icons to be placed within your primary navigation with an easy to use UI.

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Engine6 now has the ability to identify and display vehicles that are categorized as "in-transit" by the dealership. OEM participation varies, but if in-transit vehicles are imported, users can now see the value under vehicle highlights, as well as filter by the vehicle status within the search results page (SRP).

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Reporting continues to be a large focus for us in Q3 & Q4. This latest enhancement creates a top of funnel view for dealers looking to dive deeper into their analytics, especially separating website from marketing services. All dashboards are completely customizable.

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We're now offering an OEM agnostic global offers page that features advertised rebates, finance, and lease offers. This page is included with all website packages and refreshes in real-time. 

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Previously, e6 users could only choose between a jellybean style of menu, or a menu with custom links. Now, we've combined those features to create one, simplistic menu with tons of flexibility.

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There are many potential search filters that can be added and removed using the e6 platform. With our enhanced collapsable filter configuration, users can now pre-expand or collapse filters for desktop versions of the website. 

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Car shoppers are looking for new ways to connect with dealerships. Text messages currently hold a 90% rate, meaning they are extremely effective. Use our new texting widget to launch a text conversation right from your website.

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Image galleries are the most interacted with component of any VDP, that's why we've placed a major emphasis (especially mobile) on how image galleries are launched on devices. In our most recent update, the mobile gallery now opens as an overlay, giving the user full swipe control over the image lineup. 

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Precise Price customers can now choose to feature their default finance payment on SRP with a call to action button, as opposed to drilling into VDP to see the Precise Price widget.

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Engine6 customers can now select which models to hide from their new car menu. In some cases, it makes sense to hide commercial or fleet models from your primary navigation. Now you can do just that with the tap of a button.

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Engine6 now includes even more flexibility! When creating or editing a page in Ignite, now you can undo and/or redo changes. This functionality ensures your page building technique stays efficient and concise.

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WHY IT'S IMPORTANT

Adding stunning, high-res images to your website is an important step to your digital strategy. In some cases, vendors, will strip pixels out of your images to make sites faster, not at DealerFire. We allow you to upload your high-res PNG or JPEG and have it show in all its glory.

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