HONDA Digital Certified Program

DealerFire's award-winning website and digital retail platforms are now Honda certified!

Find out why we've won 10 straight AWA Pinnacle Platform Awards.

One Experience - Every Device

It doesn't matter what device shoppers are using - they should be able to get the full experience. DealerFire provides a fully-responsive platform, meaning from desktop to handheld, shoppers are getting the exact same content. We've been developing responsive design longer than anyone else in automotive, and we've learned a few tricks along the way. Deliver the experience your customers have come to expect.

Honda Certified Website Program
Honda Certified Website Program

Optimized Custom Page Content and SEO 

We pride ourselves on our SEO philosophy, as our site architecture ensures that your site will be visible everywhere it needs to be online. Part of this is the custom-written content that allows you to tell your dealership’s story right on your digital storefront. Our upgraded package also provides a more robust ongoing SEO solution, with recurring custom content that is made specifically for your brand, making your site the authority in your region and beyond. This organic strategy also improves domain authority and helps build links to keep your site in the good graces of Google and the other search engines. 


Shop by budget. Shop by payment. Shop by feature. Save a vehicle for later. We make it easy for your customers to shop and find the vehicle that is right for them, whether they are looking to buy now or in the near future. We understand that car shopping should be fun – and the little things matter when it comes to buying a vehicle. And with our Geo-Fencing feature, included with your website, we allow you to further customize the experience by targeting the right consumers at the right time. By paying attention to the details, we drive more leads, and ultimately, more sales.

Honda Certified Website Program
Honda Certified Website Program


DealerFire websites offer an ample feature set, but remain very sleek and fast. Site speed is paramount to getting consumers to your site – and keeping them there. We have perfected the balance of offering the full site experience while keeping performance at top-of-mind.


Finally, a website editor that gives you full control over your website. With DealerFire Engine6, you can build a beautiful website with no code for miles. Just choose from 75+ inventory and incentives-integrated modules to create a multi-device optimized landing page. We have created the industry's first truly in-line editing system for dealer's looking to show off their marketing and design skills.

Honda Certified Website Program



We assign an analytics-certified account manager to every website, no matter the spend or package, because we believe automotive is built on meaningful relationships. Each dealer gets a monthly strategy call, and a custom Google Data Studio Report to ensure progress tracking throughout the month. 


At DealerFire, we focus on handheld devices above everything else. Our team of website builders, UX designers, SEO specialists and account managers specialize in mobile optimization to ensure your website is exceeding the expectation of your shoppers - especially when they are on the go.

Mobile page load speed (3G)
Percentage increase in mobile form conversions
Percentage increase in mobile session duration

HONDA Certified Website Packages

Feature or Functionality

Prime Premier
Lightning-Fast Mobile-Optimized Website ✔️ ✔️
HTTP2/S Learn More... ✔️ ✔️
OEM Showroom with Model Details Pages Learn More... ✔️ ✔️
Inventory Management ✔️ ✔️
OEM Incentives Manager Learn More... ✔️ ✔️
The Industry's Most Advanced Drag and Drop Page Editor Learn More... ✔️ ✔️
Slideshow Management Learn More... ✔️ ✔️
Dynamic SEO Platform (meta, schema, headings, alt image tags) Learn More... ✔️ ✔️
Geo-Fencing Learn More... ✔️ ✔️
Options / Packages for VDP Learn More... ✔️ ✔️
Call Tracking ✔️ ✔️
Fixed Ops Coupons - Send to Self via Email/Text  Learn More... ✔️ ✔️
Menu Manager Learn More... ✔️ ✔️
Share Vehicle Via Email/Text to Self or Friend  Learn More... ✔️ ✔️
Announcement Bar Learn More... ✔️ ✔️
Animated Headline Module  Learn More... ✔️ ✔️
Multi-Device Preview Mode ✔️ ✔️
Shop By Payment Module w/ Payment Configuration Learn More... ✔️ ✔️
ePrice Unlock System Learn More... ✔️ ✔️
Intelligent Pricing Profiles Learn More... ✔️ ✔️
Easy iFrame Learn More... ✔️ ✔️
Predictive Search Learn More... ✔️ ✔️
CrossFire Analytics Integration  with DealerSocket CRM Learn More... ✔️ ✔️
Website Technical Support ✔️ ✔️
Website Account Manager   ✔️
ADA Accessibility Plugin   ✔️
Image Gallery CTA Module   ✔️
Page Template Library Learn More...   ✔️
Snapshot Studio   ✔️
Advanced Form Builder (with Multi-Step)  Learn More..   ✔️
Unlimited Inventory Exports Learn More...   ✔️
Price Change Alerts Video Coming Soon...   ✔️
Web Text Module   ✔️
Lead Identity Verification   ✔️
Delivery Test Drives   ✔️
AMP-Enabled Blog Platform Learn More...   ✔️
Up to 4 Pieces of Custom Content   ✔️
Content Developer   ✔️
Targeted Keyword Optimization and Analysis Learn More...   ✔️
Custom Google Data Studio SEO Reporting Learn More...   ✔️


Ala Carte Products

Add On
SEO Fire Package ✔️
Social Fire Package ✔️
Digital Blaze Package ✔️
ADA Accessibility Plugin ✔️
Unlimited Inventory Exports ✔️
Delivery Test Drives ✔️
GMB Management ✔️
Price Change Alerts ✔️
Translated Website ✔️
Custom Video Promo ✔️
Facebook Marketplace ✔️
Additional Call Tracking Lines ✔️
Inventory Stitched Video ✔️
Dynamic Website Call Tracking ✔️
ActiveEngage Chat ✔️
Blog Posts ✔️
Custom Landing Pages ✔️
Press Releases ✔️