TDDS Digital Certified Program

DealerFire's award-winning website and digital advertising platforms are now TDDS certified!

Find out why we've won 9 straight AWA Pinnacle Platform Awards.

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Innovation and cutting edge design - it's part of the Toyota and Lexus philosophy. It's this philosophy that makes us a perfect partner for Toyota and Lexus dealers, as we believe in craftsmanship and specific attention to detail. The car buying journey is different now - every online interaction is magnified. You must engage consumers with your website, and provide them with an easy path to purchase. With DealerFire, that's exactly what you get - our years of experience, award-winning technology, and the power to leverage the entire DealerSocket software platform.  

Toyota and Lexus Certified Website Program
Toyota and Lexus Certified Websites

One Experience - Every Device

It doesn't matter what device shoppers are using - they should be able to get the full experience. DealerFire provides a fully-responsive platform, meaning from desktop to handheld, shoppers are getting the exact same content. We've been developing responsive design longer than anyone else in automotive, and we've learned a few tricks along the way. Deliver the experience your customers have come to expect.  

Toyota Certified Website Packages

Feature or Functionality

 Core Advanced Premier
Access to 25+ Page Templates Learn More... ❌ ❌ ✔️
Link Building Strategy Learn More... ❌ ❌ ✔️
Press Releases Learn More... ❌ ❌ 1
Custom Landing Pages Learn More... ❌ 2 3
AMP-Enabled Blog Posts Learn More... ❌ 4 6
Targeted Keyword Optimization and Analysis Learn More... ❌ ✔️ ✔️
ROI Leads Dashboard Learn More... ❌ ✔️ ✔️
Custom Google Data Studio Reporting Learn More... ❌ ✔️ ✔️
Advanced Form Builder (with Multi-Step)  Learn More.. ❌ ✔️ ✔️
Unlimited Inventory Exports Learn More... ❌ ✔️ ✔️
Save Vehicle via Text Module Learn More... ❌ ✔️

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Website Voice Search Learn More... ❌ ✔️ ✔️
Price Change Alerts Video Coming Soon... ❌ ✔️ ✔️
Options / Packages for VDP Learn More... ❌ ✔️ ✔️
ePrice Unlock System Learn More... ✔️ ✔️ ✔️
Animated Headline Module  Learn More... ✔️ ✔️ ✔️
OEM Incentives Manager Learn More... ✔️ ✔️ ✔️
Personalization Package Learn More... ✔️ ✔️ ✔️
Announcement Bar Learn More... ✔️ ✔️ ✔️
Color and Data Normalization for SRP Filters  Learn More... ✔️ ✔️ ✔️
Share Vehicle Via Email/Text to Self or Friend  Learn More... ✔️ ✔️ ✔️
Similar Vehicles w/ Merchandising Enhancements  Learn More... ✔️ ✔️ ✔️
Fixed Ops Coupons - Send to Self via Email/Text  Learn More... ✔️ ✔️ ✔️
Trade-In Form Learn More... ✔️ ✔️ ✔️
Saved Vehicles w/ Position Configuration  Learn More... ✔️ ✔️ ✔️
The Industry's Most Advanced Drag and Drop Page Editor Learn More... ✔️ ✔️ ✔️
HTTP2/S Learn More... ✔️ ✔️ ✔️
Dynamic SEO Platform (meta, schema, headings, alt image tags) Learn More... ✔️ ✔️ ✔️
Unique Content on Primary Pages Learn More... ✔️ ✔️ ✔️
OEM Showroom with Model Details Pages Learn More... ✔️ ✔️ ✔️
Menu Manager Learn More... ✔️ ✔️ ✔️
Access to Build New Pages Learn More... ✔️ ✔️ ✔️
Native Facebook Messenger Integration  Learn More... ✔️ ✔️ ✔️
Predictive Search Learn More... ✔️ ✔️ ✔️
Slideshow Management Learn More... ✔️ ✔️ ✔️
Testimonials Rotator Module Learn More... ✔️ ✔️ ✔️
Intelligent Pricing Profiles Learn More... ✔️ ✔️ ✔️
Vehicle Highlights Module Learn More... ✔️ ✔️ ✔️
Mobile Speed Optimized Vehicle Gallery Learn More... ✔️ ✔️ ✔️
Shop By Payment Module w/ Payment Configuration Learn More... ✔️ ✔️ ✔️
Featured Vehicles Module w/ Merchandising Enhancements Learn More... ✔️ ✔️

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Easy iFrame Learn More... ✔️ ✔️ ✔️
Google Address Auto-Complete in Forms and Header Learn More... ✔️ ✔️ ✔️
Mobile Input Type Optimization for Mobile Form Fills Learn More... ✔️ ✔️ ✔️
Video Container Backgrounds w/ Mobile Fallback Optimization  Learn More... ✔️ ✔️ ✔️
Direct Post of Credit Apps into DealerSocket CRM and iDMS Learn More... ✔️ ✔️ ✔️
CrossFire Analytics Integration  with DealerSocket CRM Learn More... ✔️ ✔️ ✔️