Custom Landing Page Product Details

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Custom Landing Pages

DealerFire specializes in creating custom landing pages (CLPs) that attract organic, local traffic to your dealership’s website. These pages are tailored to showcase your dealership’s unique inventory, services, and promotions while offering a user-friendly experience.

Our custom landing pages fall into four primary categories: sales, service, competition, and promotion.
However, we can create any type of page to meet your dealership’s needs, helping you stand out in a competitive market.

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Types of Custom Landing Pages

DealerFire’s custom landing pages are built to drive engagement and conversions by delivering targeted content that speaks directly to potential customers. Whether you need a page for service, sales, competition, or promotions, our expertly designed landing pages help maximize visibility and generate leads.
Each type serves a unique purpose in your digital marketing strategy, as detailed below.

Sales Landing Pages

Sales CLPs highlight the latest vehicle models available at your dealership. For new-car dealers, the focus is on popular models in your inventory, while pre-owned dealerships might use them to showcase a variety of brands. These pages are optimized to capture traffic from potential buyers searching for specific models in their city, drawing in customers ready to purchase.

Service Landing Pages

Service CLPs describe the wide range of automotive services your dealership offers. From oil changes and air filter replacements to rental vehicle amenities or pickup and delivery services, these pages encourage routine service and ensure that current and future customers know you’re their go-to source for reliable maintenance and repairs.

Competition Landing Pages

Competition CLPs compare similar models, model years, or trim levels to help undecided customers make informed decisions. For example, the Ford Expedition vs. Toyota Sequoia, the 2025 Ford Explorer vs. 2024 Ford Explorer, or the Ford Explorer Limited vs. Platinum trim levels. These pages are excellent for capturing shoppers researching their options.

Promotion Landing Pages

Highlight your dealership’s sales and special events with promotional CLPs. Whether it’s a seasonal event, clearance sale, or service discount, a well-crafted promo page drives traffic and excitement. DealerFire encourages dealerships to provide detailed promotion information and pictures to make these pages stand out.

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WHY CHOOSE DEALERFIRE'S

Custom Landing Pages

DealerFire’s CLPs are designed with performance and user experience in mind.
Here’s what sets them apart:

Responsive Design

Our pages are fully optimized for desktop, tablet, and mobile viewing, offering a convenient experience on any device.

Evergreen Content

CLPs are crafted to draw in traffic for years, making them a lasting investment for your dealership.

Easy Navigation

Portal pages and menu drop-downs keep your site organized, helping users find exactly what they need.

Call-to-Action Buttons

Inventory links and lead-conversion forms make it simple for customers to take the next step.

Integrated Inventory Modules

Highlight relevant vehicles in your current inventory directly on the page.

LANDING PAGES:
PART OF A LARGER DIGITAL STRATEGY

Landing pages are most effective when used alongside blogs and press releases. While CLPs focus on evergreen topics like vehicle model information, blogs dive into specific and niche subjects that link back to your landing pages. Similarly, press releases about sales and promotions can link to related CLPs, creating a cohesive content strategy that boosts SEO and customer engagement.

Feature or Functionality	Select	Advanced	Premium
AMP-enabled Blog Posts	2	3	6
Custom Landing Pages (sales, service, competition, promo)	1	2	4
Press Releases	0	1	1

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WITH DEALERFIRE TODAY

Ready to drive more traffic to your dealership’s website? DealerFire’s custom landing pages are the perfect solution for growing your online presence and converting visitors into customers. Contact us today to learn more and get started on building your tailored CLPs.

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