BOOST YOUR DEALERSHIP'S VISIBILITY WITH PROFESSIONAL
Press Releases

A press release is a powerful tool for generating buzz, improving SEO, and positioning your dealership as an authority in the automotive industry. DealerFire, a Solera brand, offers professionally crafted press releases as part of a comprehensive digital marketing strategy designed to drive traffic and enhance brand awareness. Whether announcing new inventory, dealership events, or industry insights, our press release services ensure your message reaches the right audience through optimized content and strategic distribution.

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Press Release Services Offered

We can tailor press releases to anything the dealership wants to highlight.
Here are four main types of press releases that we offer.


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Announcing New Inventory

Keeping customers informed about the latest arrivals on your lot is essential for driving interest and sales. A new inventory press release highlights the latest models, limited-edition vehicles, or high-demand options available at your dealership. Optimized for SEO and distributed across high-traffic channels, these releases ensure that potential buyers searching for specific makes and models find your dealership first.

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Promoting Dealership Sales Events

Well-crafted sales event press releases help maximize attendance and engagement for special promotions. Whether it’s a holiday sale, clearance event, or manufacturer incentive, a press release spreads the word to both new and returning customers. DealerFire’s expert writers craft compelling content that emphasizes key offers, limited-time deals, and the benefits of shopping at your dealership.

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Showcasing Community Outreach Events

Demonstrating your dealership’s commitment to the community builds trust and strengthens your brand. A community outreach press release shares news about charity drives, sponsorships, and local partnerships, positioning your dealership as more than just a business—it’s a local leader that gives back. These releases help amplify goodwill while attracting positive media attention.

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Industry Insights Tailored to Your Dealership

Position your dealership as a thought leader with industry insight press releases that showcase expertise and knowledge. Whether discussing emerging automotive trends, electric vehicle innovations, or financing updates, these releases engage customers and media outlets alike. By providing valuable insights, your dealership stays top of mind for potential buyers and industry professionals.

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PR COMBO

BENEFITS OF

Press Releases

DealerFire’s press release services offer a strategic advantage for dealerships looking to increase visibility, attract more customers, and strengthen their brand. Here’s how our professionally crafted press releases help your dealership stand out: 

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Mass Distribution

Your press release is distributed across high-traffic news websites, automotive industry platforms, and local media outlets, ensuring maximum exposure. 

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Search Engine Optimization (SEO)

Our press releases are written with targeted keywords to improve search rankings, helping your dealership appear in more online searches. 

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Customized Content

Every press release is tailored to fit your dealership’s unique voice, highlighting your latest inventory, promotions, and community involvement.

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Increased Brand Authority

Publishing press releases on reputable news sites positions your dealership as a trusted source for automotive news and updates. 

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Enhanced Customer Engagement

Well-written press releases keep your audience informed, build excitement around events, and drive traffic to your website. 

PRESS RELEASES:
A KEY PIECE OF YOUR DIGITAL MARKETING STRATEGY

Press releases work best when integrated into a larger digital marketing strategy. While landing pages provide in-depth vehicle and service information and blogs explore niche topics, press releases create timely, high-visibility announcements that drive traffic to your website. A press release about a dealership sales event can link to a dedicated CLP (landing page) with detailed offers, while a new inventory announcement can guide potential buyers to VDPs (vehicle detail pages). By strategically connecting press releases with other content, DealerFire helps dealerships enhance SEO, customer engagement, and lead generation in an effective way.

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Feature or Functionality

 Select Advanced Premium
AMP-enabled Blog Posts 2 3 6
Custom Landing Pages (sales, service, competition, promo) 1 2 4
Press Releases 0
 1 1


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DRIVE MORE TRAFFIC
WITH DEALERFIRE PRESS RELEASES

A well-crafted press release does more than just share news—it strengthens your dealership’s online presence, improves SEO, and engages potential buyers. Whether you’re announcing new inventory, promoting a sales event, or highlighting community involvement, DealerFire’s expert team ensures your message reaches the right audience. As part of a comprehensive digital marketing strategy, our press releases work alongside landing pages, blogs, and other website services to maximize your dealership’s visibility. Ready to take your dealership’s marketing to the next level? Contact DealerFire today to learn more about our website solutions and press release services.

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