Let’s time travel. The year is 2003. Peter Jackson’s The Lord of the Rings film adaptations have closed out with the future-Academy-Award winning Return of the King, the Human Genome project has recently wrapped up after over a decade and the world-wide web is accessed with the help of a yellow running man icon and the shrill sounds of a dial-up modem. Read the rest of this entry
The ROI Payoff of a Consistent Content Strategy
Who Reads this Stuff?
“Nobody reads blogs these days!”
It’s a common sentiment we hear from dealers – and perhaps one you agree with as well. After all, it makes sense when we consider how blogs have commonly been used.
But a good blog is built around a proactive strategy – targeting high-traffic terms focused around automotive shoppers. The goal is to take customers from the search bar to the showroom, even though it’s often not instantaneous. People on your site may not be looking for your blog, but your blog can be a critical entry point for new prospective customers.