All posts by Casey Gallenberger

a scared man holding a black laptop

I’ve Been Audited! Now What?

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Posted in FAQ

“Audit” is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feelings of anger and fear follow. The consequences tend to be severe.

Thankfully, when it comes to dealer sites, audits aren’t as scary as they sound. While being compliant is important, most audits focus on subjective items instead and there’s no real penalty in most cases (other than perhaps a score from the OEM).

But inevitably the audits will come, especially if you’re at a Toyota store. Let’s unpack these audits a bit and review some items you should look out for.

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Does Your SEO Strategy Belong Behind Bars?

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Posted in SEO

Automotive SEO on Trial

It’s there on your bill, maybe in fine print. “SEO services”. The exact label may vary, but the reality is the same: money leaves the bank, and “something” happens on the site that’s supposed to help you get more traffic and leads.

But what are you actually getting – results or swindled?

At DealerFire, we recognize the importance of attribution. If one area of marketing is doing well and another could use some help, it’s important to call that out. Even if your SEO strategy is top-notch, we want to give you the tools to prove it. SEO often seems amorphous and in a data-driven industry, it’s important that you have tangible reporting.

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From Keyword to Keychain: The ROI Cycle of SEO

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Posted in SEO

The ROI Payoff of a Consistent Content Strategy

Who Reads this Stuff?

“Nobody reads blogs these days!”

It’s a common sentiment we hear from dealers – and perhaps one you agree with as well.  After all, it makes sense when we consider how blogs have commonly been used.

But a good blog is built around a proactive strategy – targeting high-traffic terms focused around automotive shoppers. The goal is to take customers from the search bar to the showroom, even though it’s often not instantaneous. People on your site may not be looking for your blog, but your blog can be a critical entry point for new prospective customers. 

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The Importance of a Multi-Faceted SEO Strategy

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Posted in SEO

Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

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