All posts by Casey Gallenberger

DealerFire SEO GO - Dealer website audits

I’ve Been Audited! Now What?

“Audit” is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feeling of anger and fear follow. The consequences tend to be severe.

Thankfully, when it comes to dealer sites, audits aren’t as scary as they sound. While being compliant is important, most audits focus on subjective items instead and there’s no real penalty in most cases (other than perhaps a score from the OEM).

But inevitably the audits will come, especially if you’re at a Toyota store. Let’s unpack these audits a bit and review some items you should look out for.

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Does your SEO strategy belong behind bars?

Does Your SEO Strategy Belong Behind Bars?

Automotive SEO on Trial

It’s there on your bill, maybe in fine print. “SEO services”. The exact label may vary, but the reality is the same: money leaves the bank and “something” happens on the site that’s supposed to help you get more traffic and leads.

But what are you actually getting – results or swindled?

At DealerFire, we recognize the importance of attribution. If one area of marketing is doing well and another could use some help, it’s important to call that out. Even if your SEO strategy is top-notch, we want to give you the tools to prove it. SEO often seems amorphous and in a data-driven industry, it’s important that you have tangible reporting.

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From Keyword to Keychain

From Keyword to Keychain: The ROI Cycle of SEO

The ROI Payoff of a Consistent Content Strategy

Who Reads this Stuff?

“Nobody reads blogs these days!”

It’s a common sentiment we hear from dealers – and perhaps one you agree with as well.  After all, it makes sense when we consider how blogs have commonly been used.

But a good blog is built around a proactive strategy – targeting high-traffic terms focused around automotive shoppers. The goal is to take customers from the search bar to the showroom, even though it’s often not instantaneous. People on your site may not be looking for your blog, but your blog can be a critical entry point for new prospective customers. 

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The Importance of a Multi-Faceted SEO Strategy

The Importance of a Multi-Faceted SEO Strategy

Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly-complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

But what exactly were these practices? Most of the old SEO techniques were attempts to game the system, and since the algorithms were simpler, it was easier to get quick results. There was a much stronger relationship between meta keywords, heading tags, and organic positions of a website. Of course, this meant sites with thin content and a high saturation of keywords outperformed sites with quality content in many instances. Thankfully, it’s no longer enough to simply create content for search engines. Read the rest of this entry >>