As potential customers increasingly turn to the internet to research and purchase vehicles, having a dynamic and user-friendly website is no longer just an option; it’s a necessity. One crucial aspect of a modern dealership website is its responsiveness. But what does it mean for a dealership website to be fully responsive, and why does it matter?
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You’re just about ready to run out for an errand when you realize you aren’t even sure if the place you need to visit is open. You pull out your phone and Google the name of the establishment, and right on the search engine results page you are greeted with the name of the business, the customer rating, the hours, a click-to-call option, and more. You didn’t even have to go to their website to find this info; it was all right there for you in the blink of an eye. This is Google My Business, and it’s a vital component to the online presence of businesses and their SEO. So, what can Google My Business do for car dealers, and how can DealerFire help? Let’s go over why it’s important and how DealerFire can work with you to make your listing shine.
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The Coronavirus Pandemic is here for the near future.
That’s the reality.
How quickly your dealership adapts will determine who is able to get through this stretch largely intact and who isn’t.
Not to sound like a financial advisor, but the biggest thing to keep in mind is to not overreact to the situation. Yes, it’s serious. But people still need cars, whether they buy them now or when things get normalized in a few months.
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“Audit” is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feelings of anger and fear follow. The consequences tend to be severe.
Thankfully, when it comes to dealer sites, audits aren’t as scary as they sound. While being compliant is important, most audits focus on subjective items instead and there’s no real penalty in most cases (other than perhaps a score from the OEM).
But inevitably the audits will come, especially if you’re at a Toyota store. Let’s unpack these audits a bit and review some items you should look out for.
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It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But, do you know if you’re actually getting something for your SEO investment?
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