Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly-complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

But what exactly were these practices? Most of the old SEO techniques were attempts to game the system, and since the algorithms were simpler, it was easier to get quick results. There was a much stronger relationship between meta keywords, heading tags, and organic positions of a website. Of course, this meant sites with thin content and a high saturation of keywords outperformed sites with quality content in many instances. Thankfully, it’s no longer enough to simply create content for search engines. Read the rest of this entry >>