Category Archives: Digital Marketing

data positive car dealers

Data Showing Positive Signs for Automotive during COVID-19

Automotive is driving out of the tunnel and starting to see the light.  

While vehicle sales are still significantly down overall for April to this point, the industry is seeing some positive points of light as sales are trending up from a dismal end of March. And while many consumers may not be all the way to purchase level yet, their online activity appears to be adjusting to the new normal. 

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covid car dealers

COVID-19 and Automotive – What We Know, What’s Working and What’s Next

COVID-19 is quickly spreading through the country. As this happens, businesses deemed non-essential are shutting their doors to comply with state and national guidelines. This includes car dealerships.

Last week, we shared what dealers should be doing during the pandemic to keep business as normalized as possible. Now, we have more information on what’s happening, what’s working and what’s to come. Read the rest of this entry >>

car dealerships and coronavirus

What Should Car Dealerships Do During the Coronavirus Pandemic?

The Coronavirus Pandemic is here for the near future.  

That’s the reality.  

How quickly your dealership adapts will determine who is able to get through this stretch largely intact and who isn’t.  

Not to sound like a financial advisor, but the biggest thing to keep in mind is to not overreact to the situation. Yes, it’s serious. But people still need cars, whether they buy them now or when things get normalized in a few months.   Read the rest of this entry >>

Sell More Cars This Tax Return Season With the Right Sales and Marketing Strategies at Your Dealership

Taking Advantage of Tax Return Season With Car Sales and Service Offers 

April 15. That date instantly sparks dread in the minds of many Americans, whether it’s fear over owing the government tax money or the general anxiety everyone feels when having to go through the confusing tax filing process. For car dealerships, however, that date shouldn’t cause anxiety. It should create a feeling of opportunity. 

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DealerFire SEO GO - Dealer website audits

I’ve Been Audited! Now What?

“Audit” is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feeling of anger and fear follow. The consequences tend to be severe.

Thankfully, when it comes to dealer sites, audits aren’t as scary as they sound. While being compliant is important, most audits focus on subjective items instead and there’s no real penalty in most cases (other than perhaps a score from the OEM).

But inevitably the audits will come, especially if you’re at a Toyota store. Let’s unpack these audits a bit and review some items you should look out for.

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Does your SEO strategy belong behind bars?

Does Your SEO Strategy Belong Behind Bars?

Automotive SEO on Trial

It’s there on your bill, maybe in fine print. “SEO services”. The exact label may vary, but the reality is the same: money leaves the bank and “something” happens on the site that’s supposed to help you get more traffic and leads.

But what are you actually getting – results or swindled?

At DealerFire, we recognize the importance of attribution. If one area of marketing is doing well and another could use some help, it’s important to call that out. Even if your SEO strategy is top-notch, we want to give you the tools to prove it. SEO often seems amorphous and in a data-driven industry, it’s important that you have tangible reporting.

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From Keyword to Keychain

From Keyword to Keychain: The ROI Cycle of SEO

The ROI Payoff of a Consistent Content Strategy

Who Reads this Stuff?

“Nobody reads blogs these days!”

It’s a common sentiment we hear from dealers – and perhaps one you agree with as well.  After all, it makes sense when we consider how blogs have commonly been used.

But a good blog is built around a proactive strategy – targeting high-traffic terms focused around automotive shoppers. The goal is to take customers from the search bar to the showroom, even though it’s often not instantaneous. People on your site may not be looking for your blog, but your blog can be a critical entry point for new prospective customers. 

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dealerfire seo go with toy car carrying gifts on roof

Have a Happy Holiday Season With the Right Digital Strategy for Your Dealership

Is Your Dealership’s Digital Marketing Strategy Taking Advantage of Holiday Seasons? 

Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events. 

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