Setting up conversion tracking to measure dealership website success 

If you want to know whether your dealership website is actually working, you need to track conversions. Whether it’s form submissions, phone calls, or clicks to a digital retailing tool, conversions show you how well your site turns visitors into leads. But how do you set up tracking for website conversions? That’s where Google Analytics comes in. Below, we’ll walk you through setting up conversion tracking to measure dealership website success—and how DealerFire’s SEO team can handle the setup for you.