All posts by Admin

man and woman holding a phone and looking at it together

What does it mean for a dealership website to be fully responsive?

Fully responsive dealership websites for all devices 

As potential customers increasingly turn to the internet to research and purchase vehicles, having a dynamic and user-friendly website is no longer just an option; it’s a necessity. One crucial aspect of a modern dealership website is its responsiveness. But what does it mean for a dealership website to be fully responsive, and why does it matter? 

Read the rest of this entry >>
2023 Kia Niro EV charging port with a cord plugged in

How dealerships can get ahead of the curve with online marketing for EVs

As states start to ban gas-powered vehicles, dealerships turn to EVs 

In an era marked by significant shifts in the automotive landscape, dealerships find themselves at a crucial juncture. The recent announcement by the Murphy administration in New Jersey, banning the sale of new gasoline-powered cars by 2035, underscores the accelerating transition towards electric vehicles (EVs). This transformative change in the transportation sector presents challenges and opportunities for dealerships. To stay ahead of the curve, dealerships can embrace online marketing strategies. 

Read the rest of this entry >>
Two green electric vehicle chargers in public

The importance of highlighting EV inventory on your website

Why more drivers are adopting electric vehicles  

In the fast-paced world of automotive technology, the shift towards electric vehicles (EVs) is gaining momentum. While many states embrace clean energy, three states stand out for their innovative approach to accelerating EV adoption—Colorado, Vermont, and California. Let’s explore how these states drive change by implementing scrappage programs that encourage the transition from gas-guzzlers to environmentally friendly electric vehicles. With programs like these, more drivers are adopting electric vehicles, making it more important than ever to highlight EV inventory on your website. 

Read the rest of this entry >>
a woman with a laptop leaning on a vehicle

Are dealership inventories on the rise in 2023?

The impact of vehicle shortages post-Covid and the benefits of online inventories 

Many buyers have struggled to find a vehicle during the inventory shortages post-Covid, putting strain on automotive dealerships, which have dealt with low sales, upset customers, and frustrating delays. Below, we’ll discuss whether dealership inventories are on the rise in 2023, what the long-lasting impact of vehicle shortages has done to the industry, and the benefits of online inventories for dealerships and customers. 

Read the rest of this entry >>
a woman holding an orange camera and smiling

The Importance of Customer-centricity: A Conversation

Atul Vohra and Thilo Koslowski

One of the concepts the COVID-19 pandemic has made increasingly apparent is the need for the automotive industry to innovate and transform the customer experience. Today’s consumers increasingly expect to be met wherever they are in the buying cycle with a highly customized and seamless experience – both online and offline. This type of customer-centricity in the automotive space is often as challenging to implement as it is rewarding.

Read the rest of this entry >>