Using social media to drive car shoppers to your dealership website 

Social media isn’t just about likes and comments; it’s one of the most effective tools dealerships have for driving qualified traffic to their website. When used strategically, platforms like Facebook, Instagram, and TikTok can guide shoppers directly to vehicle detail pages (VDPs), specials, and key conversion points. The key is pairing engaging content with clear calls to action that lead back to the dealership website. Below, you can learn more about how to use social media to drive traffic to your website.