How Can DealerFire Help Dealerships with Google My Business?

You’re just about ready to run out for an errand when you realize you aren’t even sure if the place you need to visit is open. You pull out your phone and Google the name of the establishment, and right on the search engine results page you are greeted with the name of the business, the customer rating, the hours, a click-to-call option, and more. You didn’t even have to go into their website to find this info; it was all right there for you in the blink of an eye. This is Google My Business, and it’s a vital component to the online presence of businesses and their SEO. So, what can Google My Business do for car dealers, and how can DealerFire help? Let’s go over why it’s important and how DealerFire can work with you to make your listing shine. 

Taking Advantage of Tax Return Season With Car Sales and Service Offers 

April 15. That date instantly sparks dread in the minds of many Americans, whether it’s fear over owing the government tax money or the general anxiety everyone feels when having to go through the confusing tax filing process. For car dealerships, however, that date shouldn’t cause anxiety. It should create a feeling of opportunity. 

Read the rest of this entry >>

“Audit” is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feeling of anger and fear follow. The consequences tend to be severe.

Thankfully, when it comes to dealer sites, audits aren’t as scary as they sound. While being compliant is important, most audits focus on subjective items instead and there’s no real penalty in most cases (other than perhaps a score from the OEM).

But inevitably the audits will come, especially if you’re at a Toyota store. Let’s unpack these audits a bit and review some items you should look out for.

Read the rest of this entry >>

Are Featured Snippets Good or Bad for Your Dealership’s Website? 

Just about everyone hates going to the dentist, but we sure are glad we have them around when they are needed. And Google’s featured snippets are a lot like that dreaded appointment for a root canal. 

Read the rest of this entry >>

Automotive SEO on Trial

It’s there on your bill, maybe in fine print. “SEO services”. The exact label may vary, but the reality is the same: money leaves the bank and “something” happens on the site that’s supposed to help you get more traffic and leads.

But what are you actually getting – results or swindled?

At DealerFire, we recognize the importance of attribution. If one area of marketing is doing well and another could use some help, it’s important to call that out. Even if your SEO strategy is top-notch, we want to give you the tools to prove it. SEO often seems amorphous and in a data-driven industry, it’s important that you have tangible reporting.

Read the rest of this entry >>