April 15. That date instantly sparks dread in the minds of many Americans, whether it’s fear over owing the government tax money or the general anxiety everyone feels when having to go through the confusing tax filing process. For car dealerships, however, that date shouldn’t cause anxiety. It should create a feeling of opportunity.
Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events.
It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But, do you know if you’re actually getting something for your SEO investment?
Consumers spend the bulk of the buying process online, where resources for vehicle information and incentives is plentiful. The question is, what is your dealership doing to take control of the buying process?
“Content is king.” That’s one of those common SEO buzzwords used so often that it makes content marketers cringe when hearing it. That said, as clichéd as the phrase may be, it’s just as true today as it was when Bill Gates first coined the term in 1996.
But creating content isn’t the same as it was in 1996. It’s not even the same as it was 5 years ago. SEO is always changing, and your dealership’s customer base is changing along with it. So, in an ever-changing digital world, what should content look like and how do you create it? And we’re not just talking about what content marketing and SEO should look like in 2019, but also what it should look like in 2020 and beyond.