“Create content for the user, not the search engines.”
You hear this a lot in content marketing circles. And it’s undeniably solid advice. But the “create content for the reader” approach is only part of the story. SEO is still very much alive in content marketing, even if it doesn’t transfer as heavily to the written words themselves. Read the rest of this entry
Moving to a new website provider – or even redesigning your current site – can be a scary thing in any industry. In the complex world of automotive websites, the intensity reaches another level.
Automotive dealer websites have a lot of moving parts. First and foremost, when you switch sites, you don’t want any lag in business. You rely on your site to engage customers and push valuable leads through in a timely manner. Any lapse could mean lost sales. And besides simply being live, you’ll want to make sure all pricing, incentives, rebates, forms, CTAs, CRM integration, inventory feeds – everything – is working properly so the transition is seamless to the customer and your internal processes. Read the rest of this entry
Does the initialism GMB mean anything to your dealership?
If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.
So why exactly is GMB so important for dealerships? There are many reasons. Read the rest of this entry