All posts by Wes Lungwitz

Wes grew up around cars at the family business and has developed his digital skills in eight years at DealerFire. The result is a formidable auto marketing repertoire built from experience. While he’s cutting-edge on digital, his automotive passion remains stuck in the 90s as he has owned far too many Cavaliers and Sunbirds, and even races a Monte Carlo on the dirt tracks of Wisconsin.

The Importance of GMB for Car Dealerships

Does the initialism GMB mean anything to your dealership?

If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.

So why exactly is GMB so important for dealerships? There are many reasons. Read the rest of this entry >>