2023 Kia Niro EV charging port with a cord plugged in

How dealerships can get ahead of the curve with online marketing for EVs

As states start to ban gas-powered vehicles, dealerships turn to EVs 

In an era marked by significant shifts in the automotive landscape, dealerships find themselves at a crucial juncture. The recent announcement by the Murphy administration in New Jersey, banning the sale of new gasoline-powered cars by 2035, underscores the accelerating transition towards electric vehicles (EVs). This transformative change in the transportation sector presents challenges and opportunities for dealerships. To stay ahead of the curve, dealerships can embrace online marketing strategies. 

Why dealerships should care about EV marketing 

As the automotive industry gears up for the electric vehicle revolution, dealerships must proactively adapt their marketing approaches. With the new state-wide incentives in place, increasing sales targets for zero-emission vehicles (ZEVs) and plug-in hybrid electric vehicles (PHEVs), the demand for EVs is set to soar. This presents a unique opportunity for dealerships to position themselves as leaders in the evolving market. 

Three things dealerships can do to stay ahead of the curve 

If your dealership wants to stay ahead of changing trends and be the first search result for EV buyers, online marketing is a must. The three strategies below can help dealerships reach EV buyers and convert drivers to the EV market. DealerFire can provide dealerships with SEO marketing, user-friendly websites, and online inventories. 

Using online content to demystify electric vehicles 

The shift towards EVs has been met with opposition, particularly from buyers who worry that EVs will be more expensive to purchase and maintain. To address these concerns, dealerships can leverage online marketing to educate consumers on the long-term benefits of EV ownership. Highlighting incentives, cost savings, and environmental benefits can help dispel apprehensions and foster a positive perception of EVs. 

Creating landing pages to highlight EV features 

A user-friendly and informative website is crucial for online marketing success. Dealerships should create dedicated landing pages for electric vehicles, highlighting key features, environmental benefits, and cost savings. Implementing search engine optimization (SEO) strategies will ensure that these pages rank high in search engine results, making it easier for potential buyers to find relevant information. 

Allowing drivers to shop online 

The convenience of online shopping is increasingly influencing automotive purchasing decisions. Dealerships should implement online purchasing options, allowing customers to configure and purchase electric vehicles through their website. Providing transparent pricing, financing information, and delivery options can streamline the buying process and attract tech-savvy consumers. 

Two green electric vehicle chargers in public