All posts by Cavan Robinson

Cavan has been bouncing around DealerFire for almost a decade. Starting in account management, then moving to product and eventually marketing, he's gained enough alliances to not be voted off the island.

DealerFire Spark Notes for April

Welcome to DealerFire Spark Notes

Each month, we host an internal #allhands meeting to announce some of our most impactful enhancements over the past four weeks. While we’re really good at making sure our employees know what’s going on with the DealerFire products, we haven’t been so good at making sure our customers are informed. This is why we’re starting Spark Notes – a monthly email newsletter that dives deep into our product enhancements from the previous month. As well as a brief snapshot into the upcoming initiatives that we’re really excited about.


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DealerFire is a Toyota Certified Website and Digital Retail Provider

DealerFire is Continuing its Long-Running Relationship with Toyota North America

2011. That was the year that DealerFire earned its first OEM certification for websites with Toyota Motor Company. Back then, OEM certifications were still being fleshed out, with many requirements in various forms of completion, as well as webservices, integrations and compliance. Toyota really jumped on the opportunity though, developing great processes to ensure vendor success. It was especially important to us, as we were a small, scrappy web development company that had no OEM relationships up until that point. We had something to prove and Toyota gave us an amazing opportunity to show what we have been working on for almost a decade. Read the rest of this entry >>

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Want To Get Social at Digital Dealer? Check Out Our Featured Session!

Now that the dust from NADA San Francisco has settled, it’s onto the spring automotive digital gauntlet – starting with Digital Dealer 26 in Orlando. While DealerFire has always had a nice booth presence at the show, we’re especially excited to announce that we’ll also be sponsoring a featured speaking presentation!

What Can You Expect From Digital Dealer 26?

There are over 50 different automotive/digital-specific trade shows throughout the year. That type of variety is great, but it doesn’t allow for much content focus, especially for digital marketing. At Digital Dealer 26,  the sessions promise to promote digital marketing and advertising at the dealership, with a special focus on mobile optimization. Read the rest of this entry >>