Alexa!

Hey Siri!

Hey Google!

If those audible prompts aren’t something you regularly use to search, shop and interact online, you are about to be in the minority. By 2020, it has been forecasted that 50% of all online searches will be performed via voice search. Read the rest of this entry >>

Is Your Dealership’s Digital Marketing Strategy Taking Advantage of Holiday Seasons? 

Even if the start of a new year isn’t particularly important to you, New Year’s Eve and New Year’s Day are still pretty good excuses to throw a party, have some fun and relieve some stress. In the automotive world, holiday seasons throughout the year are also a good excuse to give your customers a little something special through holiday sales events. 

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How to Know If You Are Getting Something for Your Dealership SEO Investment

It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But, do you know if you’re actually getting something for your SEO investment?

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Where Are Car Buyers Researching Vehicles in 2019? 

Consumers spend the bulk of the buying process online, where resources for vehicle information and incentives is plentiful. The question is, what is your dealership doing to take control of the buying process? 

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Approaching Your Dealership’s Site With An SEO Mindset

The internet was a vastly different place only a decade ago. Responsive websites were extremely rare, design principles were largely lacking, and boosting your site’s rankings took little more than adding a slew of keywords into the code. Even though website technology and search engine algorithms are increasingly-complex, there’s still a vestigial understanding of just how SEO works and it’s easy to fall back on outdated practices.

But what exactly were these practices? Most of the old SEO techniques were attempts to game the system, and since the algorithms were simpler, it was easier to get quick results. There was a much stronger relationship between meta keywords, heading tags, and organic positions of a website. Of course, this meant sites with thin content and a high saturation of keywords outperformed sites with quality content in many instances. Thankfully, it’s no longer enough to simply create content for search engines. Read the rest of this entry >>

Moving to a new website provider – or even redesigning your current site – can be a scary thing in any industry. In the complex world of automotive websites, the intensity reaches another level.

Automotive dealer websites have a lot of moving parts. First and foremost, when you switch sites, you don’t want any lag in business. You rely on your site to engage customers and push valuable leads through in a timely manner. Any lapse could mean lost sales. And besides simply being live, you’ll want to make sure all pricing, incentives, rebates, forms, CTAs, CRM integration, inventory feeds – everything – is working properly so the transition is seamless to the customer and your internal processes.   Read the rest of this entry >>

Does the initialism GMB mean anything to your dealership?

If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.

So why exactly is GMB so important for dealerships? There are many reasons. Read the rest of this entry >>