Category Archives: Digital Marketing

2023 Kia Niro EV charging port with a cord plugged in

How dealerships can get ahead of the curve with online marketing for EVs

As states start to ban gas-powered vehicles, dealerships turn to EVs 

In an era marked by significant shifts in the automotive landscape, dealerships find themselves at a crucial juncture. The recent announcement by the Murphy administration in New Jersey, banning the sale of new gasoline-powered cars by 2035, underscores the accelerating transition towards electric vehicles (EVs). This transformative change in the transportation sector presents challenges and opportunities for dealerships. To stay ahead of the curve, dealerships can embrace online marketing strategies. 

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Two green electric vehicle chargers in public

The importance of highlighting EV inventory on your website

Why more drivers are adopting electric vehicles  

In the fast-paced world of automotive technology, the shift towards electric vehicles (EVs) is gaining momentum. While many states embrace clean energy, three states stand out for their innovative approach to accelerating EV adoption—Colorado, Vermont, and California. Let’s explore how these states drive change by implementing scrappage programs that encourage the transition from gas-guzzlers to environmentally friendly electric vehicles. With programs like these, more drivers are adopting electric vehicles, making it more important than ever to highlight EV inventory on your website. 

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a woman with a laptop leaning on a vehicle

Are dealership inventories on the rise in 2023?

The impact of vehicle shortages post-Covid and the benefits of online inventories 

Many buyers have struggled to find a vehicle during the inventory shortages post-Covid, putting strain on automotive dealerships, which have dealt with low sales, upset customers, and frustrating delays. Below, we’ll discuss whether dealership inventories are on the rise in 2023, what the long-lasting impact of vehicle shortages has done to the industry, and the benefits of online inventories for dealerships and customers. 

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a woman holding an orange camera and smiling

The Importance of Customer-centricity: A Conversation

Atul Vohra and Thilo Koslowski

One of the concepts the COVID-19 pandemic has made increasingly apparent is the need for the automotive industry to innovate and transform the customer experience. Today’s consumers increasingly expect to be met wherever they are in the buying cycle with a highly customized and seamless experience – both online and offline. This type of customer-centricity in the automotive space is often as challenging to implement as it is rewarding.

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A phone with Google My Business open and a coffee on a table

What Can Google My Business Do for Car Dealers?

How Can DealerFire Help Dealerships with Google My Business?

You’re just about ready to run out for an errand when you realize you aren’t even sure if the place you need to visit is open. You pull out your phone and Google the name of the establishment, and right on the search engine results page you are greeted with the name of the business, the customer rating, the hours, a click-to-call option, and more. You didn’t even have to go to their website to find this info; it was all right there for you in the blink of an eye. This is Google My Business, and it’s a vital component to the online presence of businesses and their SEO. So, what can Google My Business do for car dealers, and how can DealerFire help? Let’s go over why it’s important and how DealerFire can work with you to make your listing shine. 

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Blue image with text saying Data showing positive signs for automotive during COVID-19

Data Showing Positive Signs for Automotive during COVID-19

Automotive is driving out of the tunnel and starting to see the light.  

While vehicle sales are still significantly down overall for April to this point, the industry is seeing some positive points of light as sales are trending up from a dismal end of March. And while many consumers may not be all the way to purchase level yet, their online activity appears to be adjusting to the new normal. 

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image of car tire with text overlay saying What we know, what's working, and what's next

COVID-19 and Automotive – What We Know, What’s Working and What’s Next

COVID-19 is quickly spreading through the country. As this happens, businesses deemed non-essential are shutting their doors to comply with state and national guidelines. This includes car dealerships.

Last week, we shared what dealers should be doing during the pandemic to keep business as normalized as possible. Now, we have more information on what’s happening, what’s working, and what’s to come.

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a black background with the text overlay What should car dealerships do during the coronavirus pandemic?

What Should Car Dealerships Do During the Coronavirus Pandemic?

The Coronavirus Pandemic is here for the near future.  

That’s the reality.  

How quickly your dealership adapts will determine who is able to get through this stretch largely intact and who isn’t.  

Not to sound like a financial advisor, but the biggest thing to keep in mind is to not overreact to the situation. Yes, it’s serious. But people still need cars, whether they buy them now or when things get normalized in a few months.  

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a tax return document with the words DealerFire SEO GO

Sell More Cars This Tax Return Season With the Right Sales and Marketing Strategies at Your Dealership

Taking Advantage of Tax Return Season With Car Sales and Service Offers 

April 15. That date instantly sparks dread in the minds of many Americans, whether it’s fear over owing the government tax money or the general anxiety everyone feels when having to go through the confusing tax filing process. For car dealerships, however, that date shouldn’t cause anxiety. It should create a feeling of opportunity. 

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