The Coronavirus Pandemic is here for the near future.
That’s the reality.
How quickly your dealership adapts will determine who is able to get through this stretch largely intact and who isn’t.
Not to sound like a financial advisor, but the biggest thing to keep in mind is to not overreact to the situation. Yes, it’s serious. But people still need cars, whether they buy them now or when things get normalized in a few months.
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“Audit” is a scary word. It conjures images of legal action. It facilitates urgency. Usually, feelings of anger and fear follow. The consequences tend to be severe.
Thankfully, when it comes to dealer sites, audits aren’t as scary as they sound. While being compliant is important, most audits focus on subjective items instead and there’s no real penalty in most cases (other than perhaps a score from the OEM).
But inevitably the audits will come, especially if you’re at a Toyota store. Let’s unpack these audits a bit and review some items you should look out for.
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It may be obvious that investing in SEO is a necessity for your dealership. You may know you need an optimized website suited for mobile, and you may know that it should be supplemented with digital ads and additional content creation to enhance digital visibility. But, do you know if you’re actually getting something for your SEO investment?
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