Spark notes text with a person on a laptop in the background

DealerFire Spark Notes for April

Welcome to DealerFire Spark Notes

Each month, we host an internal #allhands meeting to announce some of our most impactful enhancements over the past four weeks. While we’re really good at making sure our employees know what’s going on with the DealerFire products, we haven’t been so good at making sure our customers are informed. This is why we’re starting Spark Notes – a monthly email newsletter that dives deep into our product enhancements from the previous month. As well as a brief snapshot into the upcoming initiatives that we’re really excited about.

Read the rest of this entry >>
DealerFire SEO Go with Google My Business in the background

The Importance of GMB for Car Dealerships

Does the initialism GMB mean anything to your dealership?

If not, you’re going to want to investigate. GMB refers to Google My Business, the information listing that is offered up by Google from information you provide about your business. If you aren’t interacting with it weekly – or worse, haven’t even claimed it – you’re going to want to make that happen quickly.

So why exactly is GMB so important for dealerships? There are many reasons.

Read the rest of this entry >>
Toyota logo on the left and DealerFire logo on the right

DealerFire is a Toyota Certified Website and Digital Retail Provider

DealerFire is Continuing its Long-Running Relationship with Toyota North America

2011. That was the year that DealerFire earned its first OEM certification for websites with Toyota Motor Company. Back then, OEM certifications were still being fleshed out, with many requirements in various forms of completion, as well as web services, integrations, and compliance. Toyota really jumped on the opportunity though, developing great processes to ensure vendor success. It was especially important to us, as we were a small, scrappy web development company that had no OEM relationships up until that point. We had something to prove, and Toyota gave us an amazing opportunity to show what we had been working on for almost a decade.

Read the rest of this entry >>